Bertelsmann: a transnational media service giant
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge, Taylor & Francis Group
2023
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| Series: | Global media giants
Routledge focus |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | vii, 104 Seiten |
| ISBN: | 9781032068961 9781032105000 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents Acknowledgments 1 vii Introduction 1 History and Family Ownership 1.1 Bertelsmann during the Nazi Era 7 1.1.1 High Sales and High Profits 9 6 1.2 Bertelsmann after 1945 11 2 Bertelsmann Divisions and Corporate Strategies 15 2.1 Television, Radio, and Streaming: The RTL Group 18 2.1.1 “Streaming Wars” 20 2.2 Books and Magazines: Penguin Random House and Gruner + Jahr 23 2.2.1 Penguin Random House 24 2.2.2 Producing Bestsellers on End 25 2.2.3 Gruner + Jahr 26 2.3 BMG Rights Management 29 2.3.1 A History of Alliances 30 2.4 Arvato: Services and Finances 33 2.4.1 History 34 2.4.2 Divisions 35 2.4.3 Solution Groups 36 3 The Global Media Giant 3.1 United States: A Top Market 40 3.1.1 Regulatory Framework and Revolving Door Practices 41 3.1.2 Consumer Issues and Labor/Trade Union Responses 42 39
vi Contents 3.2 China: A Competitive Market in an International Context 49 3.2.1 Successful Competitors and New Strategies of Bertelsmann 54 3.3 Latin America: Export through Agents and Installation of Commercial Subsidiaries 60 3.3.1 A Media Service Giant in Latin America 65 3.4 Non-Places 68 3.4.1 Tax Havens in Europe and Arvato in Ireland 71 4 The Bertelsmann Foundation: “Making Politics” 75 4.1 Influencing Public Debates 78 4.1.1 “Privatizing Politics” 79 4.2 Revolving Door Practices in Europe 85 4.3 The Transatlantic Trade and Investment Partnership (TTIP) 87 5 Corporate Strategies Concluding Remarks: A Transnational Information and Service Giant Index 103
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| adam_txt |
Contents Acknowledgments 1 vii Introduction 1 History and Family Ownership 1.1 Bertelsmann during the Nazi Era 7 1.1.1 High Sales and High Profits 9 6 1.2 Bertelsmann after 1945 11 2 Bertelsmann Divisions and Corporate Strategies 15 2.1 Television, Radio, and Streaming: The RTL Group 18 2.1.1 “Streaming Wars” 20 2.2 Books and Magazines: Penguin Random House and Gruner + Jahr 23 2.2.1 Penguin Random House 24 2.2.2 Producing Bestsellers on End 25 2.2.3 Gruner + Jahr 26 2.3 BMG Rights Management 29 2.3.1 A History of Alliances 30 2.4 Arvato: Services and Finances 33 2.4.1 History 34 2.4.2 Divisions 35 2.4.3 Solution Groups 36 3 The Global Media Giant 3.1 United States: A Top Market 40 3.1.1 Regulatory Framework and Revolving Door Practices 41 3.1.2 Consumer Issues and Labor/Trade Union Responses 42 39
vi Contents 3.2 China: A Competitive Market in an International Context 49 3.2.1 Successful Competitors and New Strategies of Bertelsmann 54 3.3 Latin America: "Export through Agents and Installation of Commercial Subsidiaries" 60 3.3.1 A Media Service Giant in Latin America 65 3.4 Non-Places 68 3.4.1 Tax Havens in Europe and Arvato in Ireland 71 4 The Bertelsmann Foundation: “Making Politics” 75 4.1 Influencing Public Debates 78 4.1.1 “Privatizing Politics” 79 4.2 Revolving Door Practices in Europe 85 4.3 The Transatlantic Trade and Investment Partnership (TTIP) 87 5 Corporate Strategies Concluding Remarks: A Transnational Information and Service Giant Index 103 |
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| bvnumber | BV048536276 |
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| ctrlnum | (OCoLC)1351549111 (DE-599)BVBBV048536276 |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:53:56Z |
| indexdate | 2024-07-10T09:40:51Z |
| institution | BVB |
| isbn | 9781032068961 9781032105000 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033912885 |
| oclc_num | 1351549111 |
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| physical | vii, 104 Seiten |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Routledge, Taylor & Francis Group |
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| series2 | Global media giants Routledge focus |
| spelling | Tröger, Mandy Verfasser (DE-588)1197063870 aut Bertelsmann a transnational media service giant Mandy Tröger and Jörg Becker New York ; London Routledge, Taylor & Francis Group 2023 vii, 104 Seiten txt rdacontent n rdamedia nc rdacarrier Global media giants Routledge focus Bertelsmann AG (DE-588)2047595-0 gnd rswk-swf Bertelsmann AG (DE-588)2047595-0 b DE-604 Becker, Jörg 1946- Verfasser (DE-588)124360130 aut Erscheint auch als Online-Ausgabe 978-1-003-21560-8 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033912885&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tröger, Mandy Becker, Jörg 1946- Bertelsmann a transnational media service giant Bertelsmann AG (DE-588)2047595-0 gnd |
| subject_GND | (DE-588)2047595-0 |
| title | Bertelsmann a transnational media service giant |
| title_auth | Bertelsmann a transnational media service giant |
| title_exact_search | Bertelsmann a transnational media service giant |
| title_exact_search_txtP | Bertelsmann a transnational media service giant |
| title_full | Bertelsmann a transnational media service giant Mandy Tröger and Jörg Becker |
| title_fullStr | Bertelsmann a transnational media service giant Mandy Tröger and Jörg Becker |
| title_full_unstemmed | Bertelsmann a transnational media service giant Mandy Tröger and Jörg Becker |
| title_short | Bertelsmann |
| title_sort | bertelsmann a transnational media service giant |
| title_sub | a transnational media service giant |
| topic | Bertelsmann AG (DE-588)2047595-0 gnd |
| topic_facet | Bertelsmann AG |
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