Measurement in marketing:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bingley, United Kingdom ; North America ; Japan ; India ; Malaysia ; China
Emerald Publishing
2022
|
| Ausgabe: | First edition |
| Schriftenreihe: | Review of marketing research
volume 19 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xix, 217 Seiten |
| ISBN: | 9781800436312 |
Internformat
MARC
| LEADER | 00000nam a22000001cb4500 | ||
|---|---|---|---|
| 001 | BV048531807 | ||
| 003 | DE-604 | ||
| 005 | 20221222 | ||
| 007 | t | ||
| 008 | 221026s2022 |||| 00||| eng d | ||
| 020 | |a 9781800436312 |9 978-1-80043-631-2 | ||
| 035 | |a (OCoLC)1355312037 | ||
| 035 | |a (DE-599)BVBBV048531807 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 245 | 1 | 0 | |a Measurement in marketing |c edited by Hans Baumgartner (Pennsylvania State University, USA) and Bert Weijters (Ghent University, Belgium) |
| 250 | |a First edition | ||
| 264 | 1 | |a Bingley, United Kingdom ; North America ; Japan ; India ; Malaysia ; China |b Emerald Publishing |c 2022 | |
| 300 | |a xix, 217 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Review of marketing research |v volume 19 | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Leistungsmessung |0 (DE-588)4167290-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Messung |0 (DE-588)4038852-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Messbarkeit |0 (DE-588)7531324-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marketing research | |
| 653 | 0 | |a Marketing audits | |
| 653 | 0 | |a Business & Economics ; Marketing ; Research | |
| 653 | 0 | |a Market research | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | 1 | |a Messbarkeit |0 (DE-588)7531324-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Messung |0 (DE-588)4038852-9 |D s |
| 689 | 1 | 2 | |a Leistungsmessung |0 (DE-588)4167290-2 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Baumgartner, Hans |0 (DE-588)171254775 |4 edt | |
| 700 | 1 | |a Weijters, Bert |0 (DE-588)1210204703 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-80043-630-5 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-80043-632-9 |
| 830 | 0 | |a Review of marketing research |v volume 19 |w (DE-604)BV019682471 |9 19 | |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033908510&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033908510 | ||
Datensatz im Suchindex
| _version_ | 1804184525724450816 |
|---|---|
| adam_text | CONTENTS About the Editor-in-Chief ix About the Contributors xi Introduction xv Measurement in Marketing: Introduction by the Volume Editors 1 Hans Baumgartner and Bert Weijters Philosophical Foundations of Concepts and Their Representation and Use in Explanatory Frameworks 5 Richard P. Bagozzi Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena 53 Edward E. Rigdon and Marko Sarstedt Measurement Error and Research Design: Some Practical Issues in Conducting Research 75 Madhu Viswanathan The Advancement of Measurement Invariance Testing in Cross-Cultural Research in the Period 1999-2020. Executing Rather Than Scrutinizing? 95 Hester Van Herk and Sjoukje P. K. Goldman How to Identify Careless Responders in Surveys 121 Hans Baumgartner and Bert Weijters An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection Adam Finn and Ujwal Kayande vii 143
viii CONTENTS On the Selection and Use of Implicit Measures in Marketing Research: A Utilitarian Taxonomy 171 Hendrik Slabbinck and Adriaan Sprayt Index 211
|
| adam_txt |
CONTENTS About the Editor-in-Chief ix About the Contributors xi Introduction xv Measurement in Marketing: Introduction by the Volume Editors 1 Hans Baumgartner and Bert Weijters Philosophical Foundations of Concepts and Their Representation and Use in Explanatory Frameworks 5 Richard P. Bagozzi Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena 53 Edward E. Rigdon and Marko Sarstedt Measurement Error and Research Design: Some Practical Issues in Conducting Research 75 Madhu Viswanathan The Advancement of Measurement Invariance Testing in Cross-Cultural Research in the Period 1999-2020. Executing Rather Than Scrutinizing? 95 Hester Van Herk and Sjoukje P. K. Goldman How to Identify Careless Responders in Surveys 121 Hans Baumgartner and Bert Weijters An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection Adam Finn and Ujwal Kayande vii 143
viii CONTENTS On the Selection and Use of Implicit Measures in Marketing Research: A Utilitarian Taxonomy 171 Hendrik Slabbinck and Adriaan Sprayt Index 211 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author2 | Baumgartner, Hans Weijters, Bert |
| author2_role | edt edt |
| author2_variant | h b hb b w bw |
| author_GND | (DE-588)171254775 (DE-588)1210204703 |
| author_facet | Baumgartner, Hans Weijters, Bert |
| building | Verbundindex |
| bvnumber | BV048531807 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)1355312037 (DE-599)BVBBV048531807 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02468nam a22005651cb4500</leader><controlfield tag="001">BV048531807</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20221222 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">221026s2022 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781800436312</subfield><subfield code="9">978-1-80043-631-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1355312037</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048531807</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Measurement in marketing</subfield><subfield code="c">edited by Hans Baumgartner (Pennsylvania State University, USA) and Bert Weijters (Ghent University, Belgium)</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley, United Kingdom ; North America ; Japan ; India ; Malaysia ; China</subfield><subfield code="b">Emerald Publishing</subfield><subfield code="c">2022</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xix, 217 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Review of marketing research</subfield><subfield code="v">volume 19</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Leistungsmessung</subfield><subfield code="0">(DE-588)4167290-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Messung</subfield><subfield code="0">(DE-588)4038852-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Messbarkeit</subfield><subfield code="0">(DE-588)7531324-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing research</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing audits</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Business & Economics ; Marketing ; Research</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Market research</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Messbarkeit</subfield><subfield code="0">(DE-588)7531324-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Messung</subfield><subfield code="0">(DE-588)4038852-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Leistungsmessung</subfield><subfield code="0">(DE-588)4167290-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Baumgartner, Hans</subfield><subfield code="0">(DE-588)171254775</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Weijters, Bert</subfield><subfield code="0">(DE-588)1210204703</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-80043-630-5</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">978-1-80043-632-9</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Review of marketing research</subfield><subfield code="v">volume 19</subfield><subfield code="w">(DE-604)BV019682471</subfield><subfield code="9">19</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033908510&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033908510</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV048531807 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:52:28Z |
| indexdate | 2024-07-10T09:40:44Z |
| institution | BVB |
| isbn | 9781800436312 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033908510 |
| oclc_num | 1355312037 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | xix, 217 Seiten |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Emerald Publishing |
| record_format | marc |
| series | Review of marketing research |
| series2 | Review of marketing research |
| spelling | Measurement in marketing edited by Hans Baumgartner (Pennsylvania State University, USA) and Bert Weijters (Ghent University, Belgium) First edition Bingley, United Kingdom ; North America ; Japan ; India ; Malaysia ; China Emerald Publishing 2022 xix, 217 Seiten txt rdacontent n rdamedia nc rdacarrier Review of marketing research volume 19 Includes bibliographical references and index Leistungsmessung (DE-588)4167290-2 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Messbarkeit (DE-588)7531324-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing research Marketing audits Business & Economics ; Marketing ; Research Market research (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingforschung (DE-588)4200055-5 s Messbarkeit (DE-588)7531324-8 s DE-604 Marketing (DE-588)4037589-4 s Messung (DE-588)4038852-9 s Leistungsmessung (DE-588)4167290-2 s Baumgartner, Hans (DE-588)171254775 edt Weijters, Bert (DE-588)1210204703 edt Erscheint auch als Online-Ausgabe 978-1-80043-630-5 Erscheint auch als Online-Ausgabe, EPUB 978-1-80043-632-9 Review of marketing research volume 19 (DE-604)BV019682471 19 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033908510&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Measurement in marketing Review of marketing research Leistungsmessung (DE-588)4167290-2 gnd Messung (DE-588)4038852-9 gnd Marketingforschung (DE-588)4200055-5 gnd Messbarkeit (DE-588)7531324-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4167290-2 (DE-588)4038852-9 (DE-588)4200055-5 (DE-588)7531324-8 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Measurement in marketing |
| title_auth | Measurement in marketing |
| title_exact_search | Measurement in marketing |
| title_exact_search_txtP | Measurement in marketing |
| title_full | Measurement in marketing edited by Hans Baumgartner (Pennsylvania State University, USA) and Bert Weijters (Ghent University, Belgium) |
| title_fullStr | Measurement in marketing edited by Hans Baumgartner (Pennsylvania State University, USA) and Bert Weijters (Ghent University, Belgium) |
| title_full_unstemmed | Measurement in marketing edited by Hans Baumgartner (Pennsylvania State University, USA) and Bert Weijters (Ghent University, Belgium) |
| title_short | Measurement in marketing |
| title_sort | measurement in marketing |
| topic | Leistungsmessung (DE-588)4167290-2 gnd Messung (DE-588)4038852-9 gnd Marketingforschung (DE-588)4200055-5 gnd Messbarkeit (DE-588)7531324-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Leistungsmessung Messung Marketingforschung Messbarkeit Marketing Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033908510&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV019682471 |
| work_keys_str_mv | AT baumgartnerhans measurementinmarketing AT weijtersbert measurementinmarketing |