Social Media Monetization: Platforms, Strategic Models and Critical Success Factors
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham
Springer
2022
Cham Springer International Publishing |
| Series: | Future of Business and Finance
|
| Subjects: | |
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| Physical Description: | 1 Online-Ressource (XI, 243 Seiten) 9 Illustrationen |
| ISBN: | 9783031145759 |
| ISSN: | 2662-2475 |
| DOI: | 10.1007/978-3-031-14575-9 |
Staff View
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Record in the Search Index
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| author | Martínez-López, Francisco J. Li, Yangchun Young, Susan M. |
| author_GND | (DE-588)1022696564 (DE-588)1163743313 |
| author_facet | Martínez-López, Francisco J. Li, Yangchun Young, Susan M. |
| author_role | aut aut aut |
| author_sort | Martínez-López, Francisco J. |
| author_variant | f j m l fjm fjml y l yl s m y sm smy |
| building | Verbundindex |
| bvnumber | BV048496627 |
| classification_rvk | QP 650 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783031145759 (OCoLC)1347212369 (DE-599)BVBBV048496627 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-14575-9 |
| format | Electronic eBook |
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| id | DE-604.BV048496627 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:43:19Z |
| indexdate | 2025-02-20T06:38:30Z |
| institution | BVB |
| isbn | 9783031145759 |
| issn | 2662-2475 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033873982 |
| oclc_num | 1347212369 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XI, 243 Seiten) 9 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Future of Business and Finance |
| spellingShingle | Martínez-López, Francisco J. Li, Yangchun Young, Susan M. Social Media Monetization Platforms, Strategic Models and Critical Success Factors Marketing Social Media Consumer Behavior Social media Consumer behavior Einnahmen (DE-588)4151359-9 gnd Social Media (DE-588)4639271-3 gnd Gewinn (DE-588)4020903-9 gnd |
| subject_GND | (DE-588)4151359-9 (DE-588)4639271-3 (DE-588)4020903-9 |
| title | Social Media Monetization Platforms, Strategic Models and Critical Success Factors |
| title_auth | Social Media Monetization Platforms, Strategic Models and Critical Success Factors |
| title_exact_search | Social Media Monetization Platforms, Strategic Models and Critical Success Factors |
| title_exact_search_txtP | Social Media Monetization Platforms, Strategic Models and Critical Success Factors |
| title_full | Social Media Monetization Platforms, Strategic Models and Critical Success Factors by Francisco J. Martínez-López, Yangchun Li, Susan M. Young |
| title_fullStr | Social Media Monetization Platforms, Strategic Models and Critical Success Factors by Francisco J. Martínez-López, Yangchun Li, Susan M. Young |
| title_full_unstemmed | Social Media Monetization Platforms, Strategic Models and Critical Success Factors by Francisco J. Martínez-López, Yangchun Li, Susan M. Young |
| title_short | Social Media Monetization |
| title_sort | social media monetization platforms strategic models and critical success factors |
| title_sub | Platforms, Strategic Models and Critical Success Factors |
| topic | Marketing Social Media Consumer Behavior Social media Consumer behavior Einnahmen (DE-588)4151359-9 gnd Social Media (DE-588)4639271-3 gnd Gewinn (DE-588)4020903-9 gnd |
| topic_facet | Marketing Social Media Consumer Behavior Social media Consumer behavior Einnahmen Gewinn |
| url | https://doi.org/10.1007/978-3-031-14575-9 |
| work_keys_str_mv | AT martinezlopezfranciscoj socialmediamonetizationplatformsstrategicmodelsandcriticalsuccessfactors AT liyangchun socialmediamonetizationplatformsstrategicmodelsandcriticalsuccessfactors AT youngsusanm socialmediamonetizationplatformsstrategicmodelsandcriticalsuccessfactors |