Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham
Palgrave Macmillan
2022
Cham Springer International Publishing |
| Series: | Palgrave Studies in Marketing, Organizations and Society
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| Subjects: | |
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| Physical Description: | 1 Online-Ressource (XIX, 205 Seiten) 12 Illustrationen |
| ISBN: | 9783031098611 |
| ISSN: | 2661-8621 |
| DOI: | 10.1007/978-3-031-09861-1 |
Staff View
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-09861-1 |
| format | Electronic eBook |
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| id | DE-604.BV048496619 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:43:19Z |
| indexdate | 2025-02-20T06:38:30Z |
| institution | BVB |
| isbn | 9783031098611 |
| issn | 2661-8621 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033873974 |
| oclc_num | 1347216857 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XIX, 205 Seiten) 12 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| series2 | Palgrave Studies in Marketing, Organizations and Society |
| spellingShingle | Smith, Trevor A. Marketing Effectiveness and Accountability in SMEs A Multimethodological Approach Marketing Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4031031-0 (DE-588)4037589-4 |
| title | Marketing Effectiveness and Accountability in SMEs A Multimethodological Approach |
| title_auth | Marketing Effectiveness and Accountability in SMEs A Multimethodological Approach |
| title_exact_search | Marketing Effectiveness and Accountability in SMEs A Multimethodological Approach |
| title_exact_search_txtP | Marketing Effectiveness and Accountability in SMEs A Multimethodological Approach |
| title_full | Marketing Effectiveness and Accountability in SMEs A Multimethodological Approach by Trevor A. Smith |
| title_fullStr | Marketing Effectiveness and Accountability in SMEs A Multimethodological Approach by Trevor A. Smith |
| title_full_unstemmed | Marketing Effectiveness and Accountability in SMEs A Multimethodological Approach by Trevor A. Smith |
| title_short | Marketing Effectiveness and Accountability in SMEs |
| title_sort | marketing effectiveness and accountability in smes a multimethodological approach |
| title_sub | A Multimethodological Approach |
| topic | Marketing Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Klein- und Mittelbetrieb |
| url | https://doi.org/10.1007/978-3-031-09861-1 |
| work_keys_str_mv | AT smithtrevora marketingeffectivenessandaccountabilityinsmesamultimethodologicalapproach |