Read me: 10 lessons for writing great copy
If you've ever struggled to craft a powerful message that really hits the spot, you'll know its harder than it looks ... Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persua...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Laurence King Publishing
2014
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| Schlagworte: | |
| Zusammenfassung: | If you've ever struggled to craft a powerful message that really hits the spot, you'll know its harder than it looks ... Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy |
| Beschreibung: | 192 Seiten Illustrationen 23 cm |
| ISBN: | 9781780671819 1780671814 1780673485 9781780673486 |
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| 505 | 8 | |a The big picture: our kind of copywriting -- The right way to write: doing the basics brilliantly -- Making the magic happen: memes, memory and stickly lines -- A catalogue of swindles and perversions: what George Orwell can teach copywriters today -- It's all about the audience: don't solve the client's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince by stealth -- The brand's in your hands: what every copywriter knows about the B word -- A question of style: how figures of speech can make your sentences sing -- Brining it all together: worked examples that put our ideas to work -- What you need to succeed: the seven habits of highly successful copywriters | |
| 520 | 3 | |a If you've ever struggled to craft a powerful message that really hits the spot, you'll know its harder than it looks ... Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy | |
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| contents | The big picture: our kind of copywriting -- The right way to write: doing the basics brilliantly -- Making the magic happen: memes, memory and stickly lines -- A catalogue of swindles and perversions: what George Orwell can teach copywriters today -- It's all about the audience: don't solve the client's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince by stealth -- The brand's in your hands: what every copywriter knows about the B word -- A question of style: how figures of speech can make your sentences sing -- Brining it all together: worked examples that put our ideas to work -- What you need to succeed: the seven habits of highly successful copywriters |
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| id | DE-604.BV048470692 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:36:55Z |
| indexdate | 2024-07-10T09:39:02Z |
| institution | BVB |
| isbn | 9781780671819 1780671814 1780673485 9781780673486 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033848493 |
| oclc_num | 1252598931 |
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| physical | 192 Seiten Illustrationen 23 cm |
| publishDate | 2014 |
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| publisher | Laurence King Publishing |
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| spelling | Horberry, Roger Verfasser (DE-588)1058273817 aut Read me 10 lessons for writing great copy Roger Horberry & Gyles Lingwood Read me : ten lessons for writing great copy London Laurence King Publishing 2014 192 Seiten Illustrationen 23 cm txt rdacontent n rdamedia nc rdacarrier The big picture: our kind of copywriting -- The right way to write: doing the basics brilliantly -- Making the magic happen: memes, memory and stickly lines -- A catalogue of swindles and perversions: what George Orwell can teach copywriters today -- It's all about the audience: don't solve the client's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince by stealth -- The brand's in your hands: what every copywriter knows about the B word -- A question of style: how figures of speech can make your sentences sing -- Brining it all together: worked examples that put our ideas to work -- What you need to succeed: the seven habits of highly successful copywriters If you've ever struggled to craft a powerful message that really hits the spot, you'll know its harder than it looks ... Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy Werbung (DE-588)4065541-6 gnd rswk-swf Kreatives Schreiben (DE-588)4165550-3 gnd rswk-swf Advertising copy Publicité / Rédaction Werbung (DE-588)4065541-6 s Kreatives Schreiben (DE-588)4165550-3 s DE-604 Lingwood, Gyles Sonstige (DE-588)1058274201 oth Erscheint auch als Online-Ausgabe 978-1-78067-665-4 Erscheint auch als Online-Ausgabe 978-1-78067-680-7 |
| spellingShingle | Horberry, Roger Read me 10 lessons for writing great copy The big picture: our kind of copywriting -- The right way to write: doing the basics brilliantly -- Making the magic happen: memes, memory and stickly lines -- A catalogue of swindles and perversions: what George Orwell can teach copywriters today -- It's all about the audience: don't solve the client's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince by stealth -- The brand's in your hands: what every copywriter knows about the B word -- A question of style: how figures of speech can make your sentences sing -- Brining it all together: worked examples that put our ideas to work -- What you need to succeed: the seven habits of highly successful copywriters Werbung (DE-588)4065541-6 gnd Kreatives Schreiben (DE-588)4165550-3 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4165550-3 |
| title | Read me 10 lessons for writing great copy |
| title_alt | Read me : ten lessons for writing great copy |
| title_auth | Read me 10 lessons for writing great copy |
| title_exact_search | Read me 10 lessons for writing great copy |
| title_exact_search_txtP | Read me 10 lessons for writing great copy |
| title_full | Read me 10 lessons for writing great copy Roger Horberry & Gyles Lingwood |
| title_fullStr | Read me 10 lessons for writing great copy Roger Horberry & Gyles Lingwood |
| title_full_unstemmed | Read me 10 lessons for writing great copy Roger Horberry & Gyles Lingwood |
| title_short | Read me |
| title_sort | read me 10 lessons for writing great copy |
| title_sub | 10 lessons for writing great copy |
| topic | Werbung (DE-588)4065541-6 gnd Kreatives Schreiben (DE-588)4165550-3 gnd |
| topic_facet | Werbung Kreatives Schreiben |
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