The fundamentals of fashion management:
"The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[London]
Bloomsbury Fashion Central
2021
New York Bloomsbury Visual Arts [2018] |
| Edition: | Second Edition |
| Series: | Fundamentals
|
| Subjects: | |
| Online Access: | HTW01 Volltext |
| Summary: | "The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields."--Bloomsbury Publishing |
| Item Description: | Revised ed. of the author's The fundamentals of fashion management, 2012 |
| Physical Description: | 1 Online-Ressource (vii, 187 Seiten) Illustrationen |
| ISBN: | 9781474271233 |
| DOI: | 10.5040/9781474271233 |
Staff View
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| spelling | Dillon, Susan aut The fundamentals of fashion management Susan Dillon Second Edition [London] Bloomsbury Fashion Central 2021 New York Bloomsbury Visual Arts [2018] 1 Online-Ressource (vii, 187 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Fundamentals Revised ed. of the author's The fundamentals of fashion management, 2012 "The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields."--Bloomsbury Publishing Clothing trade Management Fashion merchandising Fashion merchandising Study and teaching Fashion design Study and teaching Advertising Fashion Marketing (DE-588)4037589-4 gnd rswk-swf Mode (DE-588)4039792-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Mode (DE-588)4039792-0 s Management (DE-588)4037278-9 s Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-1-4742-7121-9 Erscheint auch als Online-Ausgabe, PDF 978-1-4742-7122-6 https://doi.org/10.5040/9781474271233?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Dillon, Susan The fundamentals of fashion management Clothing trade Management Fashion merchandising Fashion merchandising Study and teaching Fashion design Study and teaching Advertising Fashion Marketing (DE-588)4037589-4 gnd Mode (DE-588)4039792-0 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4039792-0 (DE-588)4037278-9 |
| title | The fundamentals of fashion management |
| title_auth | The fundamentals of fashion management |
| title_exact_search | The fundamentals of fashion management |
| title_exact_search_txtP | The fundamentals of fashion management |
| title_full | The fundamentals of fashion management Susan Dillon |
| title_fullStr | The fundamentals of fashion management Susan Dillon |
| title_full_unstemmed | The fundamentals of fashion management Susan Dillon |
| title_short | The fundamentals of fashion management |
| title_sort | the fundamentals of fashion management |
| topic | Clothing trade Management Fashion merchandising Fashion merchandising Study and teaching Fashion design Study and teaching Advertising Fashion Marketing (DE-588)4037589-4 gnd Mode (DE-588)4039792-0 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Clothing trade Management Fashion merchandising Fashion merchandising Study and teaching Fashion design Study and teaching Advertising Fashion Marketing Mode Management |
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