Mixed methods perspectives on communication and social media research:
"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that int...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2023
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxviii, 280 Seiten Diagramme, Illustrationen |
| ISBN: | 9781032209111 9781032209128 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS List of Figures List of Tables List of Contributors Editors Preface Acknowledgements x xii xiv xxiii xxv xxvii 1 Introduction PART 1 Communication Research Perspectives 1 The Organisation ofJapanese Hospitality: A Narrative Analysis of“Omotenashi” Arnelyn Μ. Torres and Jean A. Saludadez 2 Communication Strategies Used by Women Immigrant Entrepreneurs to Cope with Ethnic Challenges Aziza Al Ghafri 3 Communication as Terrorism, Terrorism as Communication: A Thematic Analysis of Islamic State Communication Davide Dall’Agata 5 7 21 35
viii Contents 4 Exploration into Communication Fidelity in Telemedicine Rodrigo de Mesa 54 5 Identifying Scientific Trends Through Recombinant Memetics Mariam Orkodashvili 72 6 Online Photosharing as a Communication Paradigm: A Discourse Approach to Instagram Fernando Eraña Reyes Jr. 88 PART 2 Research Perspectives in Social Media 7 The Utilisation of Social Media Platforms for Brand Image and Market Position Development Among SMEs Don Anton Robles Balida, Riah E. Encarnacion, Buthaina Ahmed AU Al Siyyabi, and Romulo A. Alegre 111 113 8 Social Media and Issues of Political Consciousness and Political Change in Algeria Youcef Hamitouche 129 9 The Effects of Financial Literacy and Social Media on Financial Behaviour Mohammad Shahfaraz Khan and Zuhaib Ahmad 144 10 The Influence of Social Media in Marketing Events Don Anton Robles Balida, Anna Sheila Humin Crisostomo, and YusefAl Hosni 11 ToWhat Extent Are Credibility and Attractiveness of Social Media Influencer Important in Developing Positive Brand Image and Customer Attitude? Bahtiar Mohamad, Siti Norain Abdullah, Muslim Diekola Akanmu, and Ridwati Adetunji Raji 12 Kenyan Women and their Use of Social Media for their SMEs Anne Nyokabi Gachiri 165 180 202
Contents 13 Impact of Social Media on the Buying Decision-Making Process of Leisure and Recreation Products Don Anton Robles Balida, Raja Rumati, and Fatma Houssein Al Saadi ix 216 14 Big Social Data: Relationships among Privacy, Security, and Trust Vishal Jain and Parul Jain 235 15 AI֊enabled Bot and Social Media: A Survey ofTools, Techniques, and Platforms for the Arms Race Flavio Lombardi, Maurantonio Caprolu, and Roberto Di Pietro 255 PART 3 Conclusion 271 16 Research Direction in CommSocMed՛. Quo Vadis? Reynaldo Gacho Segumpan and Joanna Soraya Abu Zaharí 273 Index 275
|
| adam_txt |
CONTENTS List of Figures List of Tables List of Contributors Editors Preface Acknowledgements x xii xiv xxiii xxv xxvii 1 Introduction PART 1 Communication Research Perspectives 1 The Organisation ofJapanese Hospitality: A Narrative Analysis of“Omotenashi” Arnelyn Μ. Torres and Jean A. Saludadez 2 Communication Strategies Used by Women Immigrant Entrepreneurs to Cope with Ethnic Challenges Aziza Al Ghafri 3 Communication as Terrorism, Terrorism as Communication: A Thematic Analysis of Islamic State Communication Davide Dall’Agata 5 7 21 35
viii Contents 4 Exploration into Communication Fidelity in Telemedicine Rodrigo de Mesa 54 5 Identifying Scientific Trends Through Recombinant Memetics Mariam Orkodashvili 72 6 Online Photosharing as a Communication Paradigm: A Discourse Approach to Instagram Fernando Eraña Reyes Jr. 88 PART 2 Research Perspectives in Social Media 7 The Utilisation of Social Media Platforms for Brand Image and Market Position Development Among SMEs Don Anton Robles Balida, Riah E. Encarnacion, Buthaina Ahmed AU Al Siyyabi, and Romulo A. Alegre 111 113 8 Social Media and Issues of Political Consciousness and Political Change in Algeria Youcef Hamitouche 129 9 The Effects of Financial Literacy and Social Media on Financial Behaviour Mohammad Shahfaraz Khan and Zuhaib Ahmad 144 10 The Influence of Social Media in Marketing Events Don Anton Robles Balida, Anna Sheila Humin Crisostomo, and YusefAl Hosni 11 ToWhat Extent Are Credibility and Attractiveness of Social Media Influencer Important in Developing Positive Brand Image and Customer Attitude? Bahtiar Mohamad, Siti Norain Abdullah, Muslim Diekola Akanmu, and Ridwati Adetunji Raji 12 Kenyan Women and their Use of Social Media for their SMEs Anne Nyokabi Gachiri 165 180 202
Contents 13 Impact of Social Media on the Buying Decision-Making Process of Leisure and Recreation Products Don Anton Robles Balida, Raja Rumati, and Fatma Houssein Al Saadi ix 216 14 Big Social Data: Relationships among Privacy, Security, and Trust Vishal Jain and Parul Jain 235 15 AI֊enabled Bot and Social Media: A Survey ofTools, Techniques, and Platforms for the Arms Race Flavio Lombardi, Maurantonio Caprolu, and Roberto Di Pietro 255 PART 3 Conclusion 271 16 Research Direction in CommSocMed՛. Quo Vadis? Reynaldo Gacho Segumpan and Joanna Soraya Abu Zaharí 273 Index 275 |
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| spelling | Mixed methods perspectives on communication and social media research edited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari London ; New York Routledge, Taylor & Francis Group 2023 xxviii, 280 Seiten Diagramme, Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed"-- Sozialwissenschaften (DE-588)4055916-6 gnd rswk-swf Methodenmix (DE-588)1264956134 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Kommunikationswissenschaft (DE-588)4120588-1 gnd rswk-swf Social media / Research / Methodology Communication / Research / Methodology (DE-588)4143413-4 Aufsatzsammlung gnd-content Sozialwissenschaften (DE-588)4055916-6 s Kommunikationswissenschaft (DE-588)4120588-1 s Social Media (DE-588)4639271-3 s Forschung (DE-588)4017894-8 s Methodenmix (DE-588)1264956134 s DE-604 Segumpan, Reynaldo Gacho (DE-588)1264067267 edt Soraya Abu Zahari, Joanna (DE-588)1267398973 edt Erscheint auch als Online-Ausgabe 978-1-00-326588-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033845019&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mixed methods perspectives on communication and social media research Sozialwissenschaften (DE-588)4055916-6 gnd Methodenmix (DE-588)1264956134 gnd Forschung (DE-588)4017894-8 gnd Social Media (DE-588)4639271-3 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd |
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| title | Mixed methods perspectives on communication and social media research |
| title_auth | Mixed methods perspectives on communication and social media research |
| title_exact_search | Mixed methods perspectives on communication and social media research |
| title_exact_search_txtP | Mixed methods perspectives on communication and social media research |
| title_full | Mixed methods perspectives on communication and social media research edited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari |
| title_fullStr | Mixed methods perspectives on communication and social media research edited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari |
| title_full_unstemmed | Mixed methods perspectives on communication and social media research edited by Reynaldo Gacho Segumpan and Joanna Soraya Abu Zahari |
| title_short | Mixed methods perspectives on communication and social media research |
| title_sort | mixed methods perspectives on communication and social media research |
| topic | Sozialwissenschaften (DE-588)4055916-6 gnd Methodenmix (DE-588)1264956134 gnd Forschung (DE-588)4017894-8 gnd Social Media (DE-588)4639271-3 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd |
| topic_facet | Sozialwissenschaften Methodenmix Forschung Social Media Kommunikationswissenschaft Aufsatzsammlung |
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