Visual merchandising and display:

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft - from classic techniques to the most avant-garde developments, 'Visual Merchandising and Display' teaches readers to present products at their best: colour-coordinated, acc...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Pegler, Martin M. (VerfasserIn), Kong, Anne (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [London] Bloomsbury Visual Arts 2018
Ausgabe:7th edition
Schlagworte:
Online-Zugang:DE-523
Volltext
Zusammenfassung:As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft - from classic techniques to the most avant-garde developments, 'Visual Merchandising and Display' teaches readers to present products at their best: colour-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This edition of the best-selling text also includes sections on sustainability, offering tips for 'green' presentation. This text serves as a 'how to' for creating a visual look and feel for a brand and optimizing images
Beschreibung:Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
Beschreibung:1 Online-Ressource (xiv, 392 Seiten) Illustrationen
ISBN:9781501315305
DOI:10.5040/9781501315305

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