Social media for fashion marketing: storytelling in a digital world
This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York]
Fairchild Books
2017
|
| Subjects: | |
| Online Access: | DE-523 Volltext |
| Summary: | This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour |
| Item Description: | Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 |
| Physical Description: | 1 Online-Ressource (272 Seiten) Illustrationen |
| ISBN: | 9781474233347 9781474233330 9781474238991 |
| DOI: | 10.5040/9781474233347 |
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| isbn | 9781474233347 9781474233330 9781474238991 |
| language | English |
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| spelling | Bendoni, Wendy K. (DE-588)1134898568 aut Social media for fashion marketing storytelling in a digital world Wendy K. Bendoni [New York] Fairchild Books 2017 1 Online-Ressource (272 Seiten) Illustrationen txt rdacontent sti rdacontent c rdamedia cr rdacarrier Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour Fashion merchandising Internet marketing Social media Erscheint auch als Druck-Ausgabe, Paperback 978-1-4742-3332-3 https://doi.org/10.5040/9781474233347?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Bendoni, Wendy K. Social media for fashion marketing storytelling in a digital world Fashion merchandising Internet marketing Social media |
| title | Social media for fashion marketing storytelling in a digital world |
| title_auth | Social media for fashion marketing storytelling in a digital world |
| title_exact_search | Social media for fashion marketing storytelling in a digital world |
| title_exact_search_txtP | Social media for fashion marketing storytelling in a digital world |
| title_full | Social media for fashion marketing storytelling in a digital world Wendy K. Bendoni |
| title_fullStr | Social media for fashion marketing storytelling in a digital world Wendy K. Bendoni |
| title_full_unstemmed | Social media for fashion marketing storytelling in a digital world Wendy K. Bendoni |
| title_short | Social media for fashion marketing |
| title_sort | social media for fashion marketing storytelling in a digital world |
| title_sub | storytelling in a digital world |
| topic | Fashion merchandising Internet marketing Social media |
| topic_facet | Fashion merchandising Internet marketing Social media |
| url | https://doi.org/10.5040/9781474233347?locatt=label:secondary_bloomsburyFashionCentral |
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