Public health communication: challenges of an awareness paradigm for behaviour change
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Chisinau, Republic of Moldovia Europe
Sciencia Scripts
[2021]
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| Subjects: | |
| Online Access: | Klappentext |
| Physical Description: | 263 Seiten Illustrationen, Diagramme |
| ISBN: | 9786203994452 |
Staff View
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Record in the Search Index
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| adam_text | Public Health Communication This thesis focuses on communication in the field of health, through an analysis of different models of awareness aimed at changing behavior. Indeed, despite the various prevention campaigns, public health problems persist in Morocco, which calls for a reconsideration of the awareness paradigm applied by the Ministry of Health. This model, adopted at the national level since the 1970s, Is essentially based on linear communication schemes in which the citizen is perceived as a simple receiver of information, whose understanding is supposed to lead to the adoption of social and health behaviors. However, this approach proves to be reductive of the different inter and intra-individual interactions that surround human communication situations. Thus, this research work aims to explore the various theoretical and practical outlets relating to behaviour change with a view to extrapolating them to the Moroccan context, through the study of the case of awareness-raising communication about a neglected tropical disease in a town in eastern Morocco.
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| adam_txt |
Public Health Communication This thesis focuses on communication in the field of health, through an analysis of different models of awareness aimed at changing behavior. Indeed, despite the various prevention campaigns, public health problems persist in Morocco, which calls for a reconsideration of the awareness paradigm applied by the Ministry of Health. This model, adopted at the national level since the 1970s, Is essentially based on linear communication schemes in which the citizen is perceived as a simple receiver of information, whose understanding is supposed to lead to the adoption of social and health behaviors. However, this approach proves to be reductive of the different inter and intra-individual interactions that surround human communication situations. Thus, this research work aims to explore the various theoretical and practical outlets relating to behaviour change with a view to extrapolating them to the Moroccan context, through the study of the case of awareness-raising communication about a neglected tropical disease in a town in eastern Morocco. |
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| physical | 263 Seiten Illustrationen, Diagramme |
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| spelling | Bouchama, Rachid ca. 20./21. Jh. Verfasser (DE-588)1268559636 aut Public health communication challenges of an awareness paradigm for behaviour change Rachid Bouchama Chisinau, Republic of Moldovia Europe Sciencia Scripts [2021] 263 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Dissertation [2021] Public Health (DE-588)4139640-6 gnd rswk-swf Gesundheitskommunikation (DE-588)1048715078 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Gesundheitskommunikation (DE-588)1048715078 s Public Health (DE-588)4139640-6 s DE-604 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033838711&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Bouchama, Rachid ca. 20./21. Jh Public health communication challenges of an awareness paradigm for behaviour change Public Health (DE-588)4139640-6 gnd Gesundheitskommunikation (DE-588)1048715078 gnd |
| subject_GND | (DE-588)4139640-6 (DE-588)1048715078 (DE-588)4113937-9 |
| title | Public health communication challenges of an awareness paradigm for behaviour change |
| title_auth | Public health communication challenges of an awareness paradigm for behaviour change |
| title_exact_search | Public health communication challenges of an awareness paradigm for behaviour change |
| title_exact_search_txtP | Public health communication challenges of an awareness paradigm for behaviour change |
| title_full | Public health communication challenges of an awareness paradigm for behaviour change Rachid Bouchama |
| title_fullStr | Public health communication challenges of an awareness paradigm for behaviour change Rachid Bouchama |
| title_full_unstemmed | Public health communication challenges of an awareness paradigm for behaviour change Rachid Bouchama |
| title_short | Public health communication |
| title_sort | public health communication challenges of an awareness paradigm for behaviour change |
| title_sub | challenges of an awareness paradigm for behaviour change |
| topic | Public Health (DE-588)4139640-6 gnd Gesundheitskommunikation (DE-588)1048715078 gnd |
| topic_facet | Public Health Gesundheitskommunikation Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033838711&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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