Promotion in the merchandising environment:
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now i...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York]
Fairchild Books
2016
|
| Edition: | 3rd edition |
| Subjects: | |
| Online Access: | HTW01 Volltext |
| Summary: | With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. This edition explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products |
| Item Description: | Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 This edition previously issued in print: 2016 |
| Physical Description: | 1 Online-Ressource (xiv, 408 Seiten) Illustrationen |
| ISBN: | 9781501311246 9781628921595 9781628921588 |
| DOI: | 10.5040/9781501311246 |
Staff View
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| spelling | Swanson, Kristen K. (DE-588)1068778563 aut Promotion in the merchandising environment Kristen K. Swanson and Judith C. Everett 3rd edition [New York] Fairchild Books 2016 1 Online-Ressource (xiv, 408 Seiten) Illustrationen txt rdacontent sti rdacontent c rdamedia cr rdacarrier Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 This edition previously issued in print: 2016 With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. This edition explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products Fashion merchandising Everett, Judith C. (DE-588)1068778164 aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-62892-157-1 Erscheint auch als Online-Ausgabe, EPUB 978-1-6289-2159-5 Erscheint auch als Online-Ausgabe, PDF 978-1-62892-158-8 https://doi.org/10.5040/9781501311246?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Swanson, Kristen K. Everett, Judith C. Promotion in the merchandising environment Fashion merchandising |
| title | Promotion in the merchandising environment |
| title_auth | Promotion in the merchandising environment |
| title_exact_search | Promotion in the merchandising environment |
| title_exact_search_txtP | Promotion in the merchandising environment |
| title_full | Promotion in the merchandising environment Kristen K. Swanson and Judith C. Everett |
| title_fullStr | Promotion in the merchandising environment Kristen K. Swanson and Judith C. Everett |
| title_full_unstemmed | Promotion in the merchandising environment Kristen K. Swanson and Judith C. Everett |
| title_short | Promotion in the merchandising environment |
| title_sort | promotion in the merchandising environment |
| topic | Fashion merchandising |
| topic_facet | Fashion merchandising |
| url | https://doi.org/10.5040/9781501311246?locatt=label:secondary_bloomsburyFashionCentral |
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