Marketing fashion: a global perspective
This text presents marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as...
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York]
Fairchild Books
2016
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| Subjects: | |
| Online Access: | DE-523 Volltext |
| Summary: | This text presents marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability |
| Item Description: | Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 |
| Physical Description: | 1 Online-Ressource (xxi, 504 Seiten) Illustrationen |
| ISBN: | 9781501303869 9781609019297 |
| DOI: | 10.5040/9781501303869 |
Staff View
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Record in the Search Index
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| author | Rath, Patricia Mink Petrizzi, Richard Gill, Penny |
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| dewey-full | 687.0688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 687 - Clothing and accessories |
| dewey-raw | 687.0688 |
| dewey-search | 687.0688 |
| dewey-sort | 3687.0688 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien Wirtschaftswissenschaften |
| discipline_str_mv | Handwerk und Gewerbe / Verschiedene Technologien Wirtschaftswissenschaften |
| doi_str_mv | 10.5040/9781501303869 |
| format | Electronic eBook |
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| spelling | Rath, Patricia Mink (DE-588)1060927624 aut Marketing fashion a global perspective Patricia Mink Rath, Richard Petrizzi and Penny Gill [New York] Fairchild Books 2016 1 Online-Ressource (xxi, 504 Seiten) Illustrationen txt rdacontent sti rdacontent c rdamedia cr rdacarrier Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 This text presents marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability Fashion merchandising Marketing (DE-588)4037589-4 gnd rswk-swf Bekleidungsindustrie (DE-588)4005382-9 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Bekleidungsindustrie (DE-588)4005382-9 s Marketing (DE-588)4037589-4 s DE-604 Petrizzi, Richard aut Gill, Penny aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-6090-1078-2 https://doi.org/10.5040/9781501303869?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Rath, Patricia Mink Petrizzi, Richard Gill, Penny Marketing fashion a global perspective Fashion merchandising Marketing (DE-588)4037589-4 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4005382-9 (DE-588)4151278-9 |
| title | Marketing fashion a global perspective |
| title_auth | Marketing fashion a global perspective |
| title_exact_search | Marketing fashion a global perspective |
| title_exact_search_txtP | Marketing fashion a global perspective |
| title_full | Marketing fashion a global perspective Patricia Mink Rath, Richard Petrizzi and Penny Gill |
| title_fullStr | Marketing fashion a global perspective Patricia Mink Rath, Richard Petrizzi and Penny Gill |
| title_full_unstemmed | Marketing fashion a global perspective Patricia Mink Rath, Richard Petrizzi and Penny Gill |
| title_short | Marketing fashion |
| title_sort | marketing fashion a global perspective |
| title_sub | a global perspective |
| topic | Fashion merchandising Marketing (DE-588)4037589-4 gnd Bekleidungsindustrie (DE-588)4005382-9 gnd |
| topic_facet | Fashion merchandising Marketing Bekleidungsindustrie Einführung |
| url | https://doi.org/10.5040/9781501303869?locatt=label:secondary_bloomsburyFashionCentral |
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