Marketing fashion footwear: the business of shoes
Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. 'Marketing Fashion Footwear' sets out to address this gap and to demonstrate how footwear is now seen as an integral part of the retailer mix, providing fashion, m...
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| Main Authors: | , |
|---|---|
| Format: | Electronic Map |
| Language: | English |
| Published: |
[London]
Bloomsbury Visual Arts
2017
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| Subjects: | |
| Online Access: | DE-523 Volltext |
| Summary: | Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. 'Marketing Fashion Footwear' sets out to address this gap and to demonstrate how footwear is now seen as an integral part of the retailer mix, providing fashion, marketing and design students alike with an invaluable guide to research in this product area as well as insider advice on how to gain employment in this competitive industry sector |
| Item Description: | Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 |
| Physical Description: | 1 Online-Ressource (240 Seiten) Illustrationen |
| ISBN: | 9781474222310 9781472579324 9781474262958 |
| DOI: | 10.5040/9781474222310 |
Staff View
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 685 - Leather, fur goods & related products |
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| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien |
| discipline_str_mv | Handwerk und Gewerbe / Verschiedene Technologien |
| doi_str_mv | 10.5040/9781474222310 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:33:04Z |
| indexdate | 2024-08-21T00:43:25Z |
| institution | BVB |
| isbn | 9781474222310 9781472579324 9781474262958 |
| language | English |
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| physical | 1 Online-Ressource (240 Seiten) Illustrationen |
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| spelling | Armstrong-Gibbs, Fiona aut Marketing fashion footwear the business of shoes Fiona Armstrong-Gibbs and Tamsin McLaren [London] Bloomsbury Visual Arts 2017 1 Online-Ressource (240 Seiten) Illustrationen txt rdacontent sti rdacontent cri rdacontent c rdamedia cr rdacarrier Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 Despite the huge market in fashion footwear, no single academic textbook specifically addresses the fashion footwear business. 'Marketing Fashion Footwear' sets out to address this gap and to demonstrate how footwear is now seen as an integral part of the retailer mix, providing fashion, marketing and design students alike with an invaluable guide to research in this product area as well as insider advice on how to gain employment in this competitive industry sector Footwear industry Fashion merchandising Shoes Marketing McLaren, Tamsin aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-4725-7931-7 https://doi.org/10.5040/9781474222310?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Armstrong-Gibbs, Fiona McLaren, Tamsin Marketing fashion footwear the business of shoes Footwear industry Fashion merchandising Shoes Marketing |
| title | Marketing fashion footwear the business of shoes |
| title_auth | Marketing fashion footwear the business of shoes |
| title_exact_search | Marketing fashion footwear the business of shoes |
| title_exact_search_txtP | Marketing fashion footwear the business of shoes |
| title_full | Marketing fashion footwear the business of shoes Fiona Armstrong-Gibbs and Tamsin McLaren |
| title_fullStr | Marketing fashion footwear the business of shoes Fiona Armstrong-Gibbs and Tamsin McLaren |
| title_full_unstemmed | Marketing fashion footwear the business of shoes Fiona Armstrong-Gibbs and Tamsin McLaren |
| title_short | Marketing fashion footwear |
| title_sort | marketing fashion footwear the business of shoes |
| title_sub | the business of shoes |
| topic | Footwear industry Fashion merchandising Shoes Marketing |
| topic_facet | Footwear industry Fashion merchandising Shoes Marketing |
| url | https://doi.org/10.5040/9781474222310?locatt=label:secondary_bloomsburyFashionCentral |
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