Guide to fashion entrepreneurship: the plan, the product, the process
'Guide to Fashion Entrepreneurship' is for students and fashion professionals seeking information on how to develop, market, and sell their own product lines as independent labels or brands. Readers will expand their knowledge of the ready-to-wear process in order to successfully identify...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York]
Fairchild Books
2014
|
| Subjects: | |
| Online Access: | DE-523 Volltext |
| Summary: | 'Guide to Fashion Entrepreneurship' is for students and fashion professionals seeking information on how to develop, market, and sell their own product lines as independent labels or brands. Readers will expand their knowledge of the ready-to-wear process in order to successfully identify market opportunities, execute product differentiation, and market a new product/brand in the retail environment |
| Item Description: | Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 |
| Physical Description: | 1 Online-Ressource (xiii, 237) Illustrationen |
| ISBN: | 9781501303746 9781609019815 |
| DOI: | 10.5040/9781501303746 |
Staff View
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| institution | BVB |
| isbn | 9781501303746 9781609019815 |
| language | English |
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| spelling | Carr, Melissa G. aut Guide to fashion entrepreneurship the plan, the product, the process Melissa G. Carr and Lisa Hopkins Newell [New York] Fairchild Books 2014 1 Online-Ressource (xiii, 237) Illustrationen txt rdacontent sti rdacontent c rdamedia cr rdacarrier Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 'Guide to Fashion Entrepreneurship' is for students and fashion professionals seeking information on how to develop, market, and sell their own product lines as independent labels or brands. Readers will expand their knowledge of the ready-to-wear process in order to successfully identify market opportunities, execute product differentiation, and market a new product/brand in the retail environment Fashion merchandising Retail trade Management Business planning Entrepreneurship Newell, Lisa Hopkins aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-6090-1493-3 https://doi.org/10.5040/9781501303746?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Carr, Melissa G. Newell, Lisa Hopkins Guide to fashion entrepreneurship the plan, the product, the process Fashion merchandising Retail trade Management Business planning Entrepreneurship |
| title | Guide to fashion entrepreneurship the plan, the product, the process |
| title_auth | Guide to fashion entrepreneurship the plan, the product, the process |
| title_exact_search | Guide to fashion entrepreneurship the plan, the product, the process |
| title_exact_search_txtP | Guide to fashion entrepreneurship the plan, the product, the process |
| title_full | Guide to fashion entrepreneurship the plan, the product, the process Melissa G. Carr and Lisa Hopkins Newell |
| title_fullStr | Guide to fashion entrepreneurship the plan, the product, the process Melissa G. Carr and Lisa Hopkins Newell |
| title_full_unstemmed | Guide to fashion entrepreneurship the plan, the product, the process Melissa G. Carr and Lisa Hopkins Newell |
| title_short | Guide to fashion entrepreneurship |
| title_sort | guide to fashion entrepreneurship the plan the product the process |
| title_sub | the plan, the product, the process |
| topic | Fashion merchandising Retail trade Management Business planning Entrepreneurship |
| topic_facet | Fashion merchandising Retail trade Management Business planning Entrepreneurship |
| url | https://doi.org/10.5040/9781501303746?locatt=label:secondary_bloomsburyFashionCentral |
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