Guide to fashion entrepreneurship: the plan, the product, the process

'Guide to Fashion Entrepreneurship' is for students and fashion professionals seeking information on how to develop, market, and sell their own product lines as independent labels or brands. Readers will expand their knowledge of the ready-to-wear process in order to successfully identify...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Carr, Melissa G. (VerfasserIn), Newell, Lisa Hopkins (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [New York] Fairchild Books 2014
Schlagworte:
Online-Zugang:DE-523
URL des Erstveröffentlichers
Zusammenfassung:'Guide to Fashion Entrepreneurship' is for students and fashion professionals seeking information on how to develop, market, and sell their own product lines as independent labels or brands. Readers will expand their knowledge of the ready-to-wear process in order to successfully identify market opportunities, execute product differentiation, and market a new product/brand in the retail environment
Beschreibung:Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
Beschreibung:1 Online-Ressource (xiii, 237) Illustrationen
ISBN:9781501303746
9781609019815
DOI:10.5040/9781501303746