Fashion buying: from trend forecasting to shop floor

'Fashion Buying' provides a full exploration of the key areas of buying activity - the buying role, sources of fashion inspiration, cyclical buying calendars, merchandise management and planning, supplier management, and internal as well as external relationship management. Each chapter fe...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Shaw, David 1947- (VerfasserIn), Koumbis, Dimitri (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [London] Bloomsbury Visual Arts 2017
Ausgabe:Second edition
Schriftenreihe:Basics fashion management
Schlagworte:
Online-Zugang:DE-523
Volltext
Zusammenfassung:'Fashion Buying' provides a full exploration of the key areas of buying activity - the buying role, sources of fashion inspiration, cyclical buying calendars, merchandise management and planning, supplier management, and internal as well as external relationship management. Each chapter features an interview with a successful industry professional, which helps readers to put the contents of the chapter into context and perspective; as well as a business case study that provides a real world example of the activities described
Beschreibung:Online-Ausgabe erschienen bei Bloomsbury Fashion Central: 2021
Beschreibung:1 Online-Ressource (ix, 166 Seiten) Illustrationen
ISBN:9781474252959
9781474252935
9781474252942
DOI:10.5040/9781474252959