Brand story: cases and explorations in fashion branding
Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly s...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York]
Fairchild Books
2016
|
| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | HTW01 URL des Erstveröffentlichers |
| Summary: | Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly style |
| Item Description: | Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 |
| Physical Description: | 1 Online-Ressource (xix, 201 Seiten) Illustrationen |
| ISBN: | 9781501317453 9781501300035 |
| DOI: | 10.5040/9781501317453 |
Staff View
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| index_date | 2024-07-03T20:30:44Z |
| indexdate | 2024-07-10T09:38:28Z |
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| isbn | 9781501317453 9781501300035 |
| language | English |
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| publisher | Fairchild Books |
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| spelling | Hancock, Joseph (DE-588)1062658973 aut Brand story cases and explorations in fashion branding Joseph H. Hancock 2nd edition [New York] Fairchild Books 2016 1 Online-Ressource (xix, 201 Seiten) Illustrationen txt rdacontent sti rdacontent c rdamedia cr rdacarrier Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly style Fashion merchandising Advertising Fashion Branding (Marketing) Advertising Brand name products Erscheint auch als Druck-Ausgabe, Paperback 978-1-5013-0002-8 https://doi.org/10.5040/9781501317453?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers |
| spellingShingle | Hancock, Joseph Brand story cases and explorations in fashion branding Fashion merchandising Advertising Fashion Branding (Marketing) Advertising Brand name products |
| title | Brand story cases and explorations in fashion branding |
| title_auth | Brand story cases and explorations in fashion branding |
| title_exact_search | Brand story cases and explorations in fashion branding |
| title_exact_search_txtP | Brand story cases and explorations in fashion branding |
| title_full | Brand story cases and explorations in fashion branding Joseph H. Hancock |
| title_fullStr | Brand story cases and explorations in fashion branding Joseph H. Hancock |
| title_full_unstemmed | Brand story cases and explorations in fashion branding Joseph H. Hancock |
| title_short | Brand story |
| title_sort | brand story cases and explorations in fashion branding |
| title_sub | cases and explorations in fashion branding |
| topic | Fashion merchandising Advertising Fashion Branding (Marketing) Advertising Brand name products |
| topic_facet | Fashion merchandising Advertising Fashion Branding (Marketing) Advertising Brand name products |
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