Brand story: cases and explorations in fashion branding
Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly s...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York]
Fairchild Books
2016
|
| Ausgabe: | 2nd edition |
| Schlagworte: | |
| Online-Zugang: | HTW01 URL des Erstveröffentlichers |
| Zusammenfassung: | Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly style |
| Beschreibung: | Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 |
| Beschreibung: | 1 Online-Ressource (xix, 201 Seiten) Illustrationen |
| ISBN: | 9781501317453 9781501300035 |
| DOI: | 10.5040/9781501317453 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048451099 | ||
| 003 | DE-604 | ||
| 005 | 20240313 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220901s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 9781501317453 |c online |9 978-1-5013-1745-3 | ||
| 020 | |a 9781501300035 |c epdf |9 978-1-5013-0003-5 | ||
| 035 | |a (ZDB-162-FBL)10.5040/9781501317453 | ||
| 035 | |a (OCoLC)1344239977 | ||
| 035 | |a (DE-599)BVBBV048451099 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-523 | ||
| 082 | 0 | |a 687.0688 | |
| 100 | 1 | |a Hancock, Joseph |0 (DE-588)1062658973 |4 aut | |
| 245 | 1 | 0 | |a Brand story |b cases and explorations in fashion branding |c Joseph H. Hancock |
| 250 | |a 2nd edition | ||
| 264 | 1 | |a [New York] |b Fairchild Books |c 2016 | |
| 300 | |a 1 Online-Ressource (xix, 201 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 336 | |b sti |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 | ||
| 520 | |a Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly style | ||
| 650 | 4 | |a Fashion merchandising | |
| 650 | 4 | |a Advertising |x Fashion | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Advertising |x Brand name products | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-5013-0002-8 |
| 856 | 4 | |u https://doi.org/10.5040/9781501317453?locatt=label:secondary_bloomsburyFashionCentral |x Verlag |z URL des Erstveröffentlichers | |
| 912 | |a ZDB-162-FBL | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033829253 | ||
| 966 | e | |u https://doi.org/10.5040/9781501317453?locatt=label:secondary_bloomsburyFashionCentral |l HTW01 |p ZDB-162-FBL |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804184383148523520 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Hancock, Joseph |
| author_GND | (DE-588)1062658973 |
| author_facet | Hancock, Joseph |
| author_role | aut |
| author_sort | Hancock, Joseph |
| author_variant | j h jh |
| building | Verbundindex |
| bvnumber | BV048451099 |
| collection | ZDB-162-FBL |
| ctrlnum | (ZDB-162-FBL)10.5040/9781501317453 (OCoLC)1344239977 (DE-599)BVBBV048451099 |
| dewey-full | 687.0688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 687 - Clothing and accessories |
| dewey-raw | 687.0688 |
| dewey-search | 687.0688 |
| dewey-sort | 3687.0688 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien |
| discipline_str_mv | Handwerk und Gewerbe / Verschiedene Technologien |
| doi_str_mv | 10.5040/9781501317453 |
| edition | 2nd edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01936nmm a2200433 c 4500</leader><controlfield tag="001">BV048451099</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240313 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220901s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781501317453</subfield><subfield code="c">online</subfield><subfield code="9">978-1-5013-1745-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781501300035</subfield><subfield code="c">epdf</subfield><subfield code="9">978-1-5013-0003-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-162-FBL)10.5040/9781501317453</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1344239977</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048451099</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-523</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">687.0688</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hancock, Joseph</subfield><subfield code="0">(DE-588)1062658973</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand story</subfield><subfield code="b">cases and explorations in fashion branding</subfield><subfield code="c">Joseph H. Hancock</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[New York]</subfield><subfield code="b">Fairchild Books</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xix, 201 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">sti</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly style</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Fashion merchandising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Fashion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Brand name products</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-5013-0002-8</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">https://doi.org/10.5040/9781501317453?locatt=label:secondary_bloomsburyFashionCentral</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-162-FBL</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033829253</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.5040/9781501317453?locatt=label:secondary_bloomsburyFashionCentral</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-162-FBL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV048451099 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:30:44Z |
| indexdate | 2024-07-10T09:38:28Z |
| institution | BVB |
| isbn | 9781501317453 9781501300035 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033829253 |
| oclc_num | 1344239977 |
| open_access_boolean | |
| owner | DE-523 |
| owner_facet | DE-523 |
| physical | 1 Online-Ressource (xix, 201 Seiten) Illustrationen |
| psigel | ZDB-162-FBL |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Fairchild Books |
| record_format | marc |
| spelling | Hancock, Joseph (DE-588)1062658973 aut Brand story cases and explorations in fashion branding Joseph H. Hancock 2nd edition [New York] Fairchild Books 2016 1 Online-Ressource (xix, 201 Seiten) Illustrationen txt rdacontent sti rdacontent c rdamedia cr rdacarrier Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 Fashion brands and the images they convey dictate much about what Americans think and feel about fashion and style. This book presents students and scholars with a better understanding of fashion branding through a dedicated examination of fashion and apparel in an applied, academic, and scholarly style Fashion merchandising Advertising Fashion Branding (Marketing) Advertising Brand name products Erscheint auch als Druck-Ausgabe, Paperback 978-1-5013-0002-8 https://doi.org/10.5040/9781501317453?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers |
| spellingShingle | Hancock, Joseph Brand story cases and explorations in fashion branding Fashion merchandising Advertising Fashion Branding (Marketing) Advertising Brand name products |
| title | Brand story cases and explorations in fashion branding |
| title_auth | Brand story cases and explorations in fashion branding |
| title_exact_search | Brand story cases and explorations in fashion branding |
| title_exact_search_txtP | Brand story cases and explorations in fashion branding |
| title_full | Brand story cases and explorations in fashion branding Joseph H. Hancock |
| title_fullStr | Brand story cases and explorations in fashion branding Joseph H. Hancock |
| title_full_unstemmed | Brand story cases and explorations in fashion branding Joseph H. Hancock |
| title_short | Brand story |
| title_sort | brand story cases and explorations in fashion branding |
| title_sub | cases and explorations in fashion branding |
| topic | Fashion merchandising Advertising Fashion Branding (Marketing) Advertising Brand name products |
| topic_facet | Fashion merchandising Advertising Fashion Branding (Marketing) Advertising Brand name products |
| url | https://doi.org/10.5040/9781501317453?locatt=label:secondary_bloomsburyFashionCentral |
| work_keys_str_mv | AT hancockjoseph brandstorycasesandexplorationsinfashionbranding |