APA (7th ed.) Citation

Hancock, J. (2016). Brand story: Cases and explorations in fashion branding (2nd edition.). Fairchild Books. https://doi.org/10.5040/9781501317453

Chicago Style (17th ed.) Citation

Hancock, Joseph. Brand Story: Cases and Explorations in Fashion Branding. 2nd edition. [New York]: Fairchild Books, 2016. https://doi.org/10.5040/9781501317453.

MLA (9th ed.) Citation

Hancock, Joseph. Brand Story: Cases and Explorations in Fashion Branding. 2nd edition. Fairchild Books, 2016. https://doi.org/10.5040/9781501317453.