The business of fashion: designing, manufacturing, and marketing
New to this Edition: Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards; Expanded discussions of sustainability, corporate social responsibility...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York]
Fairchild Books
2020
|
| Ausgabe: | 6th edition |
| Schlagworte: | |
| Online-Zugang: | HTW01 URL des Erstveröffentlichers |
| Zusammenfassung: | New to this Edition: Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards; Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products; Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world; A new Careers Glossary listing job titles and descriptions found throughout the fashion industry; The Business of Fashion STUDIO, Study smarter with self-quizzes featuring scored results and personalized study tips, Review concepts with flashcards of essential vocabulary "No other book compares...This is the book students reference during their four years at university." - Tara Konya, Southern New Hampshire University, USA. Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice |
| Beschreibung: | Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 |
| Beschreibung: | 1 Online-Ressource (xiv, 263 Seiten) |
| ISBN: | 1501349147 9781501349140 9781501349133 9781501349157 |
| DOI: | 10.5040/9781501349140 |
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| 520 | |a "No other book compares...This is the book students reference during their four years at university." - Tara Konya, Southern New Hampshire University, USA. Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice | ||
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| 650 | 4 | |a Fashion design | |
| 650 | 4 | |a Fashion merchandising | |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.5040/9781501349140 |
| edition | 6th edition |
| format | Electronic eBook |
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| spelling | Burns, Leslie Davis (DE-588)1209497352 aut The business of fashion designing, manufacturing, and marketing by Leslie Davis Burns and Kathy K. Mullet 6th edition [New York] Fairchild Books 2020 1 Online-Ressource (xiv, 263 Seiten) txt rdacontent c rdamedia cr rdacarrier Online Ausgabe erschienen bei Bloomsbury Fashion Central: 2021 New to this Edition: Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards; Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products; Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world; A new Careers Glossary listing job titles and descriptions found throughout the fashion industry; The Business of Fashion STUDIO, Study smarter with self-quizzes featuring scored results and personalized study tips, Review concepts with flashcards of essential vocabulary "No other book compares...This is the book students reference during their four years at university." - Tara Konya, Southern New Hampshire University, USA. Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice Fashion & beauty industries Clothing trade United States Fashion design Fashion merchandising Fashion Economic aspects Mullet, Kathy K. 1958- aut Erscheint auch als Druck-Ausgabe, Paperback 978-1-5013-6100-5 https://doi.org/10.5040/9781501349140?locatt=label:secondary_bloomsburyFashionCentral Verlag URL des Erstveröffentlichers |
| spellingShingle | Burns, Leslie Davis Mullet, Kathy K. 1958- The business of fashion designing, manufacturing, and marketing Fashion & beauty industries Clothing trade United States Fashion design Fashion merchandising Fashion Economic aspects |
| title | The business of fashion designing, manufacturing, and marketing |
| title_auth | The business of fashion designing, manufacturing, and marketing |
| title_exact_search | The business of fashion designing, manufacturing, and marketing |
| title_exact_search_txtP | The business of fashion designing, manufacturing, and marketing |
| title_full | The business of fashion designing, manufacturing, and marketing by Leslie Davis Burns and Kathy K. Mullet |
| title_fullStr | The business of fashion designing, manufacturing, and marketing by Leslie Davis Burns and Kathy K. Mullet |
| title_full_unstemmed | The business of fashion designing, manufacturing, and marketing by Leslie Davis Burns and Kathy K. Mullet |
| title_short | The business of fashion |
| title_sort | the business of fashion designing manufacturing and marketing |
| title_sub | designing, manufacturing, and marketing |
| topic | Fashion & beauty industries Clothing trade United States Fashion design Fashion merchandising Fashion Economic aspects |
| topic_facet | Fashion & beauty industries Clothing trade United States Fashion design Fashion merchandising Fashion Economic aspects |
| url | https://doi.org/10.5040/9781501349140?locatt=label:secondary_bloomsburyFashionCentral |
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