Handbook of research on global perspectives on international advertising:
"This book of contributed chapters gives a global perspective on international advertising from countries/regions from around the world, giving an overview of the advertising industry from the perspective of geopolitics, socio-politics, economics and culture of the country/region.
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey PA, USA
IGI Global
[2022]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES)
|
| Subjects: | |
| Online Access: | DE-83 DE-91 DE-706 DE-898 DE-1050 Volltext |
| Summary: | "This book of contributed chapters gives a global perspective on international advertising from countries/regions from around the world, giving an overview of the advertising industry from the perspective of geopolitics, socio-politics, economics and culture of the country/region. |
| Item Description: | Includes bibliographical references and index. - Mode of access: World Wide Web |
| Physical Description: | 1 Online-Ressource (xxiv, 397 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781799896746 |
| DOI: | 10.4018/978-1-7998-9672-2 |
Staff View
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| author_facet | Krom, Ipek 1976- |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| discipline_str_mv | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-7998-9672-2 |
| format | Electronic eBook |
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| id | DE-604.BV048447293 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:29:37Z |
| indexdate | 2024-12-17T19:01:34Z |
| institution | BVB |
| isbn | 9781799896746 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033825509 |
| oclc_num | 1344266217 |
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| owner_facet | DE-91 DE-BY-TUM DE-11 DE-83 DE-706 DE-898 DE-BY-UBR DE-1050 |
| physical | 1 Online-Ressource (xxiv, 397 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-98-IGB ebook ZDB-98-IGB TUB_EBS_IGB ZDB-98-IGB TUM_Paketkauf_2022 ZDB-98-IGB FHR_PDA_IGB |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) |
| spelling | Krom, Ipek 1976- Verfasser aut Handbook of research on global perspectives on international advertising Ipek Krom, Istanbul Esenyurt University, Turkey Global perspectives on international advertising Hershey PA, USA IGI Global [2022] © 2022 1 Online-Ressource (xxiv, 397 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) Includes bibliographical references and index. - Mode of access: World Wide Web "This book of contributed chapters gives a global perspective on international advertising from countries/regions from around the world, giving an overview of the advertising industry from the perspective of geopolitics, socio-politics, economics and culture of the country/region. Advertising Cross-cultural studies Advertising Case studies Advertising Erscheint auch als Druck-Ausgabe 9781799896722 Erscheint auch als Druck-Ausgabe 1799896730 Erscheint auch als Druck-Ausgabe, Paperback 9781799896739 Erscheint auch als Druck-Ausgabe 1799896722 https://doi.org/10.4018/978-1-7998-9672-2 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Krom, Ipek 1976- Handbook of research on global perspectives on international advertising Advertising Cross-cultural studies Advertising Case studies Advertising |
| title | Handbook of research on global perspectives on international advertising |
| title_alt | Global perspectives on international advertising |
| title_auth | Handbook of research on global perspectives on international advertising |
| title_exact_search | Handbook of research on global perspectives on international advertising |
| title_exact_search_txtP | Handbook of research on global perspectives on international advertising |
| title_full | Handbook of research on global perspectives on international advertising Ipek Krom, Istanbul Esenyurt University, Turkey |
| title_fullStr | Handbook of research on global perspectives on international advertising Ipek Krom, Istanbul Esenyurt University, Turkey |
| title_full_unstemmed | Handbook of research on global perspectives on international advertising Ipek Krom, Istanbul Esenyurt University, Turkey |
| title_short | Handbook of research on global perspectives on international advertising |
| title_sort | handbook of research on global perspectives on international advertising |
| topic | Advertising Cross-cultural studies Advertising Case studies Advertising |
| topic_facet | Advertising Cross-cultural studies Advertising Case studies Advertising |
| url | https://doi.org/10.4018/978-1-7998-9672-2 |
| work_keys_str_mv | AT kromipek handbookofresearchonglobalperspectivesoninternationaladvertising AT kromipek globalperspectivesoninternationaladvertising |