Advertising the Black Stuff in Ireland 1959-1999: Increments of Change
Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford
Peter Lang Ltd. International Academic Publishers
2020
|
| Series: | Reimagining Ireland Ser.
v.848484 |
| Subjects: | |
| Summary: | Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society |
| Physical Description: | 1 Online-Ressource (244 Seiten) |
| ISBN: | 9781789973464 |
Staff View
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| 505 | 8 | |a Cover -- Contents -- List of Figures -- Foreword by Patrick Guinness -- Acknowledgements -- Introduction -- Chapter 1: 1959-1969: New beginnings -- Chapter 2: 1970-1979: Emerging voices -- Chapter 3: 1980-1989: Economic hardship -- Chapter 4: 1990-1999: A period of unprecedented change -- Concluding thoughts -- Bibliography -- Index -- Series page | |
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| contents | Cover -- Contents -- List of Figures -- Foreword by Patrick Guinness -- Acknowledgements -- Introduction -- Chapter 1: 1959-1969: New beginnings -- Chapter 2: 1970-1979: Emerging voices -- Chapter 3: 1980-1989: Economic hardship -- Chapter 4: 1990-1999: A period of unprecedented change -- Concluding thoughts -- Bibliography -- Index -- Series page |
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| id | DE-604.BV048410153 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:24:41Z |
| indexdate | 2024-07-10T09:37:26Z |
| institution | BVB |
| isbn | 9781789973464 |
| language | English |
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| physical | 1 Online-Ressource (244 Seiten) |
| psigel | ZDB-30-PQE |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Peter Lang Ltd. International Academic Publishers |
| record_format | marc |
| series2 | Reimagining Ireland Ser. |
| spelling | Medcalf, Patricia Verfasser aut Advertising the Black Stuff in Ireland 1959-1999 Increments of Change Oxford Peter Lang Ltd. International Academic Publishers 2020 ©2020 1 Online-Ressource (244 Seiten) txt rdacontent c rdamedia cr rdacarrier Reimagining Ireland Ser. v.848484 Cover -- Contents -- List of Figures -- Foreword by Patrick Guinness -- Acknowledgements -- Introduction -- Chapter 1: 1959-1969: New beginnings -- Chapter 2: 1970-1979: Emerging voices -- Chapter 3: 1980-1989: Economic hardship -- Chapter 4: 1990-1999: A period of unprecedented change -- Concluding thoughts -- Bibliography -- Index -- Series page Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society Guinness (Firm)-History Electronic books Erscheint auch als Druck-Ausgabe Medcalf, Patricia Advertising the Black Stuff in Ireland 1959-1999 Oxford : Peter Lang Ltd. International Academic Publishers,c2020 9781789973457 |
| spellingShingle | Medcalf, Patricia Advertising the Black Stuff in Ireland 1959-1999 Increments of Change Cover -- Contents -- List of Figures -- Foreword by Patrick Guinness -- Acknowledgements -- Introduction -- Chapter 1: 1959-1969: New beginnings -- Chapter 2: 1970-1979: Emerging voices -- Chapter 3: 1980-1989: Economic hardship -- Chapter 4: 1990-1999: A period of unprecedented change -- Concluding thoughts -- Bibliography -- Index -- Series page Guinness (Firm)-History |
| title | Advertising the Black Stuff in Ireland 1959-1999 Increments of Change |
| title_auth | Advertising the Black Stuff in Ireland 1959-1999 Increments of Change |
| title_exact_search | Advertising the Black Stuff in Ireland 1959-1999 Increments of Change |
| title_exact_search_txtP | Advertising the Black Stuff in Ireland 1959-1999 Increments of Change |
| title_full | Advertising the Black Stuff in Ireland 1959-1999 Increments of Change |
| title_fullStr | Advertising the Black Stuff in Ireland 1959-1999 Increments of Change |
| title_full_unstemmed | Advertising the Black Stuff in Ireland 1959-1999 Increments of Change |
| title_short | Advertising the Black Stuff in Ireland 1959-1999 |
| title_sort | advertising the black stuff in ireland 1959 1999 increments of change |
| title_sub | Increments of Change |
| topic | Guinness (Firm)-History |
| topic_facet | Guinness (Firm)-History |
| work_keys_str_mv | AT medcalfpatricia advertisingtheblackstuffinireland19591999incrementsofchange |