Handbook of business-to-business marketing:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Edward Elgar Publishing
[2022]
|
| Ausgabe: | Second edition |
| Schriftenreihe: | Research handbooks in business and management
|
| Schlagworte: | |
| Online-Zugang: | DE-188 DE-863 DE-862 DE-91 DE-384 DE-355 DE-706 DE-945 DE-29 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (xxii, 690 Seiten) |
| ISBN: | 9781800376878 |
| DOI: | 10.4337/9781800376878 |
Internformat
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Datensatz im Suchindex
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| author2 | Lilien, Gary L. 1946- Petersen, J. Andrew Wuyts, Stefan |
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| doi_str_mv | 10.4337/9781800376878 |
| edition | Second edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:23:01Z |
| indexdate | 2024-12-29T04:01:08Z |
| institution | BVB |
| isbn | 9781800376878 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033779682 |
| oclc_num | 1344249369 |
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| physical | 1 Online-Ressource (xxii, 690 Seiten) |
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| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| series2 | Research handbooks in business and management |
| spellingShingle | Handbook of business-to-business marketing Business-to-Business-Marketing (DE-588)4631075-7 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4072915-1 (DE-588)4143413-4 |
| title | Handbook of business-to-business marketing |
| title_auth | Handbook of business-to-business marketing |
| title_exact_search | Handbook of business-to-business marketing |
| title_exact_search_txtP | Handbook of business-to-business marketing |
| title_full | Handbook of business-to-business marketing edited by Gary L. Lilien, J. Andrew Petersen, Stefan Wuyts |
| title_fullStr | Handbook of business-to-business marketing edited by Gary L. Lilien, J. Andrew Petersen, Stefan Wuyts |
| title_full_unstemmed | Handbook of business-to-business marketing edited by Gary L. Lilien, J. Andrew Petersen, Stefan Wuyts |
| title_short | Handbook of business-to-business marketing |
| title_sort | handbook of business to business marketing |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd |
| topic_facet | Business-to-Business-Marketing Investitionsgütermarketing Aufsatzsammlung |
| url | https://doi.org/10.4337/9781800376878 |
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