APA (7th ed.) Citation

Elgeti, L. (2022). A promise made must be a promise kept - shaping, communicating, and ensuring customer value propositions in business markets.

Chicago Style (17th ed.) Citation

Elgeti, Laura. A Promise Made Must Be a Promise Kept - Shaping, Communicating, and Ensuring Customer Value Propositions in Business Markets. Berlin, 2022.

MLA (9th ed.) Citation

Elgeti, Laura. A Promise Made Must Be a Promise Kept - Shaping, Communicating, and Ensuring Customer Value Propositions in Business Markets. 2022.