Soman, D. (2022). Managing customer value: One step at a time (Second edition.). World Scientific.
Chicago Style (17th ed.) CitationSoman, Dilip. Managing Customer Value: One Step at a Time. Second edition. Singapur: World Scientific, 2022.
MLA (9th ed.) CitationSoman, Dilip. Managing Customer Value: One Step at a Time. Second edition. World Scientific, 2022.
Warning: These citations may not always be 100% accurate.