Brand fusion: purpose-driven brand strategy
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berlin ; Boston
De Gruyter
[2022]
|
| Subjects: | |
| Physical Description: | X, 611 Seiten Illustrationen |
| ISBN: | 9783110718348 |
Staff View
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| id | DE-604.BV048389253 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:20:34Z |
| indexdate | 2024-07-10T09:36:45Z |
| institution | BVB |
| isbn | 9783110718348 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033768001 |
| oclc_num | 1344258623 |
| open_access_boolean | |
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| physical | X, 611 Seiten Illustrationen |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | De Gruyter |
| record_format | marc |
| spelling | Smith, Terry 1955- Verfasser (DE-588)142961450 aut Brand fusion purpose-driven brand strategy Terry Smith, Tom Williams Berlin ; Boston De Gruyter [2022] X, 611 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Business & Economics Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Williams, Tom Verfasser aut Erscheint auch als Online-Ausgabe, PDF 978-3-11-071863-8 Erscheint auch als Online-Ausgabe, EPUB 978-3-11-071873-7 |
| spellingShingle | Smith, Terry 1955- Williams, Tom Brand fusion purpose-driven brand strategy Business & Economics Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Brand fusion purpose-driven brand strategy |
| title_auth | Brand fusion purpose-driven brand strategy |
| title_exact_search | Brand fusion purpose-driven brand strategy |
| title_exact_search_txtP | Brand fusion purpose-driven brand strategy |
| title_full | Brand fusion purpose-driven brand strategy Terry Smith, Tom Williams |
| title_fullStr | Brand fusion purpose-driven brand strategy Terry Smith, Tom Williams |
| title_full_unstemmed | Brand fusion purpose-driven brand strategy Terry Smith, Tom Williams |
| title_short | Brand fusion |
| title_sort | brand fusion purpose driven brand strategy |
| title_sub | purpose-driven brand strategy |
| topic | Business & Economics Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Business & Economics Markenpolitik |
| work_keys_str_mv | AT smithterry brandfusionpurposedrivenbrandstrategy AT williamstom brandfusionpurposedrivenbrandstrategy |