Brand fusion: purpose-driven brand strategy
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston
De Gruyter
[2022]
|
| Schlagworte: | |
| Beschreibung: | X, 611 Seiten Illustrationen |
| ISBN: | 9783110718348 |
Internformat
MARC
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| 035 | |a (OCoLC)1344258623 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 1 | |a Smith, Terry |d 1955- |e Verfasser |0 (DE-588)142961450 |4 aut | |
| 245 | 1 | 0 | |a Brand fusion |b purpose-driven brand strategy |c Terry Smith, Tom Williams |
| 264 | 1 | |a Berlin ; Boston |b De Gruyter |c [2022] | |
| 300 | |a X, 611 Seiten |b Illustrationen | ||
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| 337 | |b n |2 rdamedia | ||
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| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Williams, Tom |e Verfasser |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-033768001 | ||
Datensatz im Suchindex
| _version_ | 1804184275769098240 |
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| author | Smith, Terry 1955- Williams, Tom |
| author_GND | (DE-588)142961450 |
| author_facet | Smith, Terry 1955- Williams, Tom |
| author_role | aut aut |
| author_sort | Smith, Terry 1955- |
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| building | Verbundindex |
| bvnumber | BV048389253 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1344258623 (DE-599)BVBBV048389253 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048389253 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:20:34Z |
| indexdate | 2024-07-10T09:36:45Z |
| institution | BVB |
| isbn | 9783110718348 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033768001 |
| oclc_num | 1344258623 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-523 DE-92 |
| owner_facet | DE-355 DE-BY-UBR DE-523 DE-92 |
| physical | X, 611 Seiten Illustrationen |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | De Gruyter |
| record_format | marc |
| spelling | Smith, Terry 1955- Verfasser (DE-588)142961450 aut Brand fusion purpose-driven brand strategy Terry Smith, Tom Williams Berlin ; Boston De Gruyter [2022] X, 611 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Business & Economics Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Williams, Tom Verfasser aut Erscheint auch als Online-Ausgabe, PDF 978-3-11-071863-8 Erscheint auch als Online-Ausgabe, EPUB 978-3-11-071873-7 |
| spellingShingle | Smith, Terry 1955- Williams, Tom Brand fusion purpose-driven brand strategy Business & Economics Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Brand fusion purpose-driven brand strategy |
| title_auth | Brand fusion purpose-driven brand strategy |
| title_exact_search | Brand fusion purpose-driven brand strategy |
| title_exact_search_txtP | Brand fusion purpose-driven brand strategy |
| title_full | Brand fusion purpose-driven brand strategy Terry Smith, Tom Williams |
| title_fullStr | Brand fusion purpose-driven brand strategy Terry Smith, Tom Williams |
| title_full_unstemmed | Brand fusion purpose-driven brand strategy Terry Smith, Tom Williams |
| title_short | Brand fusion |
| title_sort | brand fusion purpose driven brand strategy |
| title_sub | purpose-driven brand strategy |
| topic | Business & Economics Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Business & Economics Markenpolitik |
| work_keys_str_mv | AT smithterry brandfusionpurposedrivenbrandstrategy AT williamstom brandfusionpurposedrivenbrandstrategy |