Smith, T., & Williams, T. (2022). Brand fusion: Purpose-driven brand strategy. De Gruyter.
Chicago Style (17th ed.) CitationSmith, Terry, and Tom Williams. Brand Fusion: Purpose-driven Brand Strategy. Berlin ; Boston: De Gruyter, 2022.
MLA (9th ed.) CitationSmith, Terry, and Tom Williams. Brand Fusion: Purpose-driven Brand Strategy. De Gruyter, 2022.
Warning: These citations may not always be 100% accurate.