Reengineering Corporate Communication: A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2022
Cham Springer International Publishing |
| Schriftenreihe: | Future of Business and Finance
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXIII, 257 Seiten) 71 Illustrationen |
| ISBN: | 9783031038389 |
| ISSN: | 2662-2475 |
| DOI: | 10.1007/978-3-031-03838-9 |
Internformat
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Datensatz im Suchindex
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| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-03838-9 |
| format | Electronic eBook |
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| id | DE-604.BV048384814 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:19:48Z |
| indexdate | 2024-08-01T10:45:15Z |
| institution | BVB |
| isbn | 9783031038389 |
| issn | 2662-2475 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033763609 |
| oclc_num | 1339062770 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XXIII, 257 Seiten) 71 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Future of Business and Finance |
| spellingShingle | Seebacher, Uwe G. 1971- Reengineering Corporate Communication A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates Corporate Communication Digital Marketing Marketing Consumer Behavior Communication in organizations Telemarketing Internet marketing Consumer behavior Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4031883-7 (DE-588)4061963-1 |
| title | Reengineering Corporate Communication A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates |
| title_auth | Reengineering Corporate Communication A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates |
| title_exact_search | Reengineering Corporate Communication A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates |
| title_exact_search_txtP | Reengineering Corporate Communication A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates |
| title_full | Reengineering Corporate Communication A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates by Uwe Seebacher |
| title_fullStr | Reengineering Corporate Communication A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates by Uwe Seebacher |
| title_full_unstemmed | Reengineering Corporate Communication A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates by Uwe Seebacher |
| title_short | Reengineering Corporate Communication |
| title_sort | reengineering corporate communication a marketer s perspective offering new concepts processes tools and templates |
| title_sub | A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates |
| topic | Corporate Communication Digital Marketing Marketing Consumer Behavior Communication in organizations Telemarketing Internet marketing Consumer behavior Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Corporate Communication Digital Marketing Marketing Consumer Behavior Communication in organizations Telemarketing Internet marketing Consumer behavior Öffentlichkeitsarbeit Kommunikation Unternehmen |
| url | https://doi.org/10.1007/978-3-031-03838-9 |
| work_keys_str_mv | AT seebacheruweg reengineeringcorporatecommunicationamarketersperspectiveofferingnewconceptsprocessestoolsandtemplates |