Adventures in childhood intellectual property, imagination and the business of play - Bellido, Jose; Bowrey, Kathy (Cambridge University Press, 2022)
Title from publisher's bibliographic system (viewed on 01 Jul 2022); volume 60 as of publisher's website
Introduction -- Commercialisation and the innocent child -- Books, toy books and the Aartfulness of consumption -- Instructions for a successful boy -- Animated properties -- Licensing gone wrong -- The rise of merchandising agencies -- Troubles at the British broadcasting corporation -- Conclusion : unsuitable for children