Holdings: Essentials of services marketing

Essentials of services marketing:

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Bibliographic Details
Main Author:	Wirtz, Jochen (Author)
Format:	Book
Language:	English
Published:	Harlow, England [und 23 weitere] Pearson [2023]
Edition:	4th edition
Subjects:	Dienstleistung Marketing Lehrbuch
Physical Description:	649 Seiten Illustrationen, Diagramme
ISBN:	9781292425191

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MARC


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genre_facet	Lehrbuch
id	DE-604.BV048359723
illustrated	Illustrated
index_date	2024-07-03T20:14:16Z
indexdate	2025-02-20T06:44:54Z
institution	BVB
isbn	9781292425191
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-033738944
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physical	649 Seiten Illustrationen, Diagramme
publishDate	2023
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publisher	Pearson
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spellingShingle	Wirtz, Jochen Essentials of services marketing Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4012178-1 (DE-588)4037589-4 (DE-588)4123623-3
title	Essentials of services marketing
title_alt	Services marketing
title_auth	Essentials of services marketing
title_exact_search	Essentials of services marketing
title_exact_search_txtP	Essentials of services marketing
title_full	Essentials of services marketing Jochen Wirtz
title_fullStr	Essentials of services marketing Jochen Wirtz
title_full_unstemmed	Essentials of services marketing Jochen Wirtz
title_short	Essentials of services marketing
title_sort	essentials of services marketing
topic	Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Dienstleistung Marketing Lehrbuch
work_keys_str_mv	AT wirtzjochen essentialsofservicesmarketing AT wirtzjochen servicesmarketing

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