Marketing in culturally distant countries: managing the 4Ps in cross-cultural contexts
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2022]
|
| Schriftenreihe: | International series in advanced management studies
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (xv, 184 Seiten) Illustrationen |
| ISBN: | 9783031048326 |
| DOI: | 10.1007/978-3-031-04832-6 |
Internformat
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Datensatz im Suchindex
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| author | Magnani, Giovanna |
| author_facet | Magnani, Giovanna |
| author_role | aut |
| author_sort | Magnani, Giovanna |
| author_variant | g m gm |
| building | Verbundindex |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-031-04832-6 |
| format | Electronic eBook |
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| id | DE-604.BV048307532 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:08:30Z |
| indexdate | 2025-02-20T06:36:44Z |
| institution | BVB |
| isbn | 9783031048326 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033687207 |
| oclc_num | 1335407928 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-1050 DE-521 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-1050 DE-521 DE-11 |
| physical | 1 Online-Ressource (xv, 184 Seiten) Illustrationen |
| psigel | ZDB-30-PQE ZDB-2-BUM ZDB-2-BUM_2022 ZDB-30-PQE EUV_EK_EBC ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer |
| record_format | marc |
| series2 | International series in advanced management studies |
| spellingShingle | Magnani, Giovanna Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts Marketing Cross-Cultural Management Emerging Markets and Globalization Diversity in the workplace International economic integration Globalization Kulturkontakt (DE-588)4033569-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4033569-0 (DE-588)4125431-4 |
| title | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts |
| title_auth | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts |
| title_exact_search | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts |
| title_exact_search_txtP | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts |
| title_full | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts Giovanna Magnani ; Società Italiana di Management |
| title_fullStr | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts Giovanna Magnani ; Società Italiana di Management |
| title_full_unstemmed | Marketing in culturally distant countries managing the 4Ps in cross-cultural contexts Giovanna Magnani ; Società Italiana di Management |
| title_short | Marketing in culturally distant countries |
| title_sort | marketing in culturally distant countries managing the 4ps in cross cultural contexts |
| title_sub | managing the 4Ps in cross-cultural contexts |
| topic | Marketing Cross-Cultural Management Emerging Markets and Globalization Diversity in the workplace International economic integration Globalization Kulturkontakt (DE-588)4033569-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marketing Cross-Cultural Management Emerging Markets and Globalization Diversity in the workplace International economic integration Globalization Kulturkontakt Internationales Marketing |
| url | https://doi.org/10.1007/978-3-031-04832-6 |
| work_keys_str_mv | AT magnanigiovanna marketinginculturallydistantcountriesmanagingthe4psincrossculturalcontexts AT societaitalianadimanagement marketinginculturallydistantcountriesmanagingthe4psincrossculturalcontexts |