Holdings: Actor engagement as marketing objective in service ecosystems - empirical insights and conceptualisations at differnt levels of analysis

Actor engagement as marketing objective in service ecosystems - empirical insights and conceptualisations at differnt levels of analysis:

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Bibliographic Details
Main Author:	Schönberner, Jan (Author)
Format:	Thesis Book
Language:	German
Published:	Bayreuth 2022
Subjects:	Management Sportsponsoring Zweiseitiger Markt Sport Wertschöpfung Hochschulschrift > Universität Bayreuth > 2022 > Bayreuth
Online Access:	Volltext Volltext Volltext
Physical Description:	XI, 245 Seiten Illustrationen (schwarz-weiß)
DOI:	10.15495/EPub_UBT_00006169

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spelling	Schönberner, Jan Verfasser (DE-588)1166771156 aut Actor engagement as marketing objective in service ecosystems - empirical insights and conceptualisations at differnt levels of analysis vorgelegt von Jan Schönberner Bayreuth 2022 XI, 245 Seiten Illustrationen (schwarz-weiß) txt rdacontent n rdamedia nc rdacarrier Dissertation Universität Bayreuth 2022 Management (DE-588)4037278-9 gnd rswk-swf Sportsponsoring (DE-588)4207428-9 gnd rswk-swf Zweiseitiger Markt (DE-588)1054788375 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Wertschöpfung (DE-588)4065685-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift Universität Bayreuth 2022 Bayreuth gnd-content Management (DE-588)4037278-9 s Sport (DE-588)4056366-2 s Sportsponsoring (DE-588)4207428-9 s DE-604 Wertschöpfung (DE-588)4065685-8 s Zweiseitiger Markt (DE-588)1054788375 s Universität Bayreuth (DE-588)1029605-0 dgg Erscheint auch als Online-Ausgabe 10.15495/EPub_UBT_00006169 urn:nbn:de:bvb:703-epub-6169-4 https://epub.uni-bayreuth.de/6169/ Verlag kostenfrei Volltext https://doi.org/10.15495/EPub_UBT_00006169 Verlag kostenfrei Volltext https://nbn-resolving.de/urn:nbn:de:bvb:703-epub-6169-4 Resolving-System kostenfrei Volltext
spellingShingle	Schönberner, Jan Actor engagement as marketing objective in service ecosystems - empirical insights and conceptualisations at differnt levels of analysis Management (DE-588)4037278-9 gnd Sportsponsoring (DE-588)4207428-9 gnd Zweiseitiger Markt (DE-588)1054788375 gnd Sport (DE-588)4056366-2 gnd Wertschöpfung (DE-588)4065685-8 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4207428-9 (DE-588)1054788375 (DE-588)4056366-2 (DE-588)4065685-8 (DE-588)4113937-9
title	Actor engagement as marketing objective in service ecosystems - empirical insights and conceptualisations at differnt levels of analysis
title_auth	Actor engagement as marketing objective in service ecosystems - empirical insights and conceptualisations at differnt levels of analysis
title_exact_search	Actor engagement as marketing objective in service ecosystems - empirical insights and conceptualisations at differnt levels of analysis
title_exact_search_txtP	Actor engagement as marketing objective in service ecosystems - empirical insights and conceptualisations at differnt levels of analysis
title_full	Actor engagement as marketing objective in service ecosystems - empirical insights and conceptualisations at differnt levels of analysis vorgelegt von Jan Schönberner
title_fullStr	Actor engagement as marketing objective in service ecosystems - empirical insights and conceptualisations at differnt levels of analysis vorgelegt von Jan Schönberner
title_full_unstemmed	Actor engagement as marketing objective in service ecosystems - empirical insights and conceptualisations at differnt levels of analysis vorgelegt von Jan Schönberner
title_short	Actor engagement as marketing objective in service ecosystems - empirical insights and conceptualisations at differnt levels of analysis
title_sort	actor engagement as marketing objective in service ecosystems empirical insights and conceptualisations at differnt levels of analysis
topic	Management (DE-588)4037278-9 gnd Sportsponsoring (DE-588)4207428-9 gnd Zweiseitiger Markt (DE-588)1054788375 gnd Sport (DE-588)4056366-2 gnd Wertschöpfung (DE-588)4065685-8 gnd
topic_facet	Management Sportsponsoring Zweiseitiger Markt Sport Wertschöpfung Hochschulschrift Universität Bayreuth 2022 Bayreuth
url	https://epub.uni-bayreuth.de/6169/ https://doi.org/10.15495/EPub_UBT_00006169 https://nbn-resolving.de/urn:nbn:de:bvb:703-epub-6169-4
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