Foundations of marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
McGraw-Hill
[2022]
|
| Edition: | Seventh edition |
| Subjects: | |
| Item Description: | Literaturangaben |
| Physical Description: | XVIII, 408 Seiten Illustrationen, Diagramme |
| ISBN: | 9781526849007 |
Staff View
MARC
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| 300 | |a XVIII, 408 Seiten |b Illustrationen, Diagramme | ||
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| index_date | 2024-07-03T20:05:24Z |
| indexdate | 2024-07-10T09:34:30Z |
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| isbn | 9781526849007 |
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| publishDate | 2022 |
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| publisher | McGraw-Hill |
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| spelling | Fahy, John 1962- Verfasser (DE-588)1015285783 aut Foundations of marketing John Fahy and David Jobber Seventh edition London McGraw-Hill [2022] XVIII, 408 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketing-Mix (DE-588)4168908-2 s Jobber, David 1947- Verfasser (DE-588)170348350 aut |
| spellingShingle | Fahy, John 1962- Jobber, David 1947- Foundations of marketing Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing-Mix (DE-588)4168908-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168908-2 (DE-588)4037589-4 (DE-588)4522595-3 (DE-588)4123623-3 |
| title | Foundations of marketing |
| title_auth | Foundations of marketing |
| title_exact_search | Foundations of marketing |
| title_exact_search_txtP | Foundations of marketing |
| title_full | Foundations of marketing John Fahy and David Jobber |
| title_fullStr | Foundations of marketing John Fahy and David Jobber |
| title_full_unstemmed | Foundations of marketing John Fahy and David Jobber |
| title_short | Foundations of marketing |
| title_sort | foundations of marketing |
| topic | Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing-Mix (DE-588)4168908-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing / Case studies Marketing / Études de cas Marketingmix Sales & marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Wirtschaft Marketing-Mix Fallstudiensammlung Lehrbuch |
| work_keys_str_mv | AT fahyjohn foundationsofmarketing AT jobberdavid foundationsofmarketing |