Fashion & luxury marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne
SAGE
[2022]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xviii, 384 Seiten Illustrationen |
| ISBN: | 9781526419248 9781526419255 |
Internformat
MARC
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| 020 | |a 9781526419255 |c pbk |9 978-1-5264-1925-5 | ||
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| 300 | |a xviii, 384 Seiten |b Illustrationen | ||
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Datensatz im Suchindex
| _version_ | 1804184039799652352 |
|---|---|
| adam_text | Contents ,.. У........... ... Іх TABLE OFCONTENTS LLSTOFCASESTUDIES xix OUTTHE AUTHORS xi О* LINERESOURCES · xxiii AKTIONI: INTRODUCTION TO FASHION MARKETING I 44kPTER1 Fashion Marketing: An Introduction 3 U’TERd The Big Picture of the Fashion Industry 31 CH VPTER3 Understanding Fashion Change 61 U i ERA Ethical and Sustainable Fashion 89 TIONU: FASHIONMARKETINGSTRATEGY 119 TTÎT Strategic Planning and Marketing Insights 121 Segmentation, Targeting and Positioning 151 CHAPTER6
viii í Η л FH í: і 2 INDEX FASI: OX ՝ ֊ . . Fashion Retailing and Distribution ■ О О՛ III 373
|
| adam_txt |
Contents ,. У. . Іх TABLE OFCONTENTS LLSTOFCASESTUDIES xix OUTTHE AUTHORS xi О* LINERESOURCES '· xxiii AKTIONI: INTRODUCTION TO FASHION MARKETING I 44kPTER1 Fashion Marketing: An Introduction 3 U’TERd The Big Picture of the Fashion Industry 31 CH VPTER3 Understanding Fashion Change 61 U' i ERA Ethical and Sustainable Fashion 89 TIONU: FASHIONMARKETINGSTRATEGY 119 TTÎT Strategic Planning and Marketing Insights 121 Segmentation, Targeting and Positioning 151 CHAPTER6
viii í ' Η л FH í: і 2 INDEX FASI: OX ՝ ֊ . . Fashion Retailing and Distribution ' ■ О О՛ III 373 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Solomon, Michael R. 1956- Mrad, Mona |
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| author_sort | Solomon, Michael R. 1956- |
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| building | Verbundindex |
| bvnumber | BV048246522 |
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| ctrlnum | (OCoLC)1322045584 (DE-599)KXP1785965697 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T19:55:57Z |
| indexdate | 2024-07-10T09:33:00Z |
| institution | BVB |
| isbn | 9781526419248 9781526419255 |
| language | English |
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| physical | xviii, 384 Seiten Illustrationen |
| publishDate | 2022 |
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| spelling | Solomon, Michael R. 1956- Verfasser (DE-588)129227684 aut Fashion & luxury marketing Michael R. Solomon and Mona Mrad Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE [2022] xviii, 384 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Mode (DE-588)4039792-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Luxusgut (DE-588)4192138-0 s Mode (DE-588)4039792-0 s Marketing (DE-588)4037589-4 s Markenpolitik (DE-588)4144679-3 s DE-604 Mrad, Mona Verfasser aut Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033626898&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Solomon, Michael R. 1956- Mrad, Mona Fashion & luxury marketing Marketing (DE-588)4037589-4 gnd Luxusgut (DE-588)4192138-0 gnd Mode (DE-588)4039792-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4192138-0 (DE-588)4039792-0 (DE-588)4144679-3 (DE-588)4123623-3 |
| title | Fashion & luxury marketing |
| title_auth | Fashion & luxury marketing |
| title_exact_search | Fashion & luxury marketing |
| title_exact_search_txtP | Fashion & luxury marketing |
| title_full | Fashion & luxury marketing Michael R. Solomon and Mona Mrad |
| title_fullStr | Fashion & luxury marketing Michael R. Solomon and Mona Mrad |
| title_full_unstemmed | Fashion & luxury marketing Michael R. Solomon and Mona Mrad |
| title_short | Fashion & luxury marketing |
| title_sort | fashion luxury marketing |
| topic | Marketing (DE-588)4037589-4 gnd Luxusgut (DE-588)4192138-0 gnd Mode (DE-588)4039792-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Marketing Luxusgut Mode Markenpolitik Lehrbuch |
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