From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham
Springer
2022
Cham Springer International Publishing |
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Subjects: | |
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| Physical Description: | 1 Online-Ressource (XXXIX, 604 Seiten) 44 Illustrationen, 15 Illustrationen (farbig) |
| ISBN: | 9783030898830 |
| ISSN: | 2363-6173 |
| DOI: | 10.1007/978-3-030-89883-0 |
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| author_facet | Pantoja, Felipe Wu, Shuang |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-89883-0 |
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| genre | (DE-588)1071861417 Konferenzschrift 2020 gnd-content |
| genre_facet | Konferenzschrift 2020 |
| id | DE-604.BV048214504 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:49:30Z |
| indexdate | 2025-02-20T07:03:51Z |
| institution | BVB |
| isbn | 9783030898830 |
| issn | 2363-6173 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033595297 |
| oclc_num | 1317695539 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-29 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-29 DE-11 |
| physical | 1 Online-Ressource (XXXIX, 604 Seiten) 44 Illustrationen, 15 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2022 ZDB-30-PQE UER_Einzelkauf_2023 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference Marketing Artificial Intelligence Emerging Markets and Globalization Business Strategy and Leadership Artificial intelligence International economic integration Globalization Strategic planning Leadership Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search_txtP | From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference |
| title_full | From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference edited by Felipe Pantoja, Shuang Wu |
| title_fullStr | From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference edited by Felipe Pantoja, Shuang Wu |
| title_full_unstemmed | From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference edited by Felipe Pantoja, Shuang Wu |
| title_short | From Micro to Macro: Dealing with Uncertainties in the Global Marketplace |
| title_sort | from micro to macro dealing with uncertainties in the global marketplace proceedings of the 2020 academy of marketing science ams annual conference |
| title_sub | Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference |
| topic | Marketing Artificial Intelligence Emerging Markets and Globalization Business Strategy and Leadership Artificial intelligence International economic integration Globalization Strategic planning Leadership Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Artificial Intelligence Emerging Markets and Globalization Business Strategy and Leadership Artificial intelligence International economic integration Globalization Strategic planning Leadership Konferenzschrift 2020 |
| url | https://doi.org/10.1007/978-3-030-89883-0 |
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