Design thinking for new business contexts: a critical analysis through theory and practice
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham, Switzerland
Palgrave Macmillan
[2022]
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xi, 210 Seiten Illustrationen |
| ISBN: | 9783030942052 |
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Record in the Search Index
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| adam_text | Contents 1 Introduction....................................................................................................... 1.1 1.2 1.3 1.4 2 Introduction......................................................................................... Background to Design Thinking for new Business Contexts.......... Structure of Content............................................................................. Using the Book: A Reader’s Guide.................................................... Evolution of the Relationship Between Design and Business Activities 2.1 Introduction .......................................................................................... 2.2 Design Thinking and Designfing]...................................................... 2.3 Design Thinking and Business Planning Activities........................... 2.4 Design Thinking and Business Strategy............................................ 2.5 Design Thinking in SMES..................................................... References.............................................................:..................................... 3 Crossing Boundaries: Design into Business and Management............. 3.1 Introduction.......................................................................................... 3.2 Design for Business: The Critical Imperative.................................... 3.3 Teaching Design in Design Schools................................................... 3.4 Teaching Business Management in Business Schools....................... 3.5 Academia and Industry: Design
Alliances.......................................... References............................................................................. í 1 2 3 6 9 9 12 13 17 19 25 27 27 28 31 33 36 49 53 4.1 Introduction ............................................................................... 53 4.2 Managing Complexity and the Organisation...................................... 54 4.3 Managing Uncertainty in Unpredictable Times.................................. 61 4.4 Organisational Change Management................................................... 63 4.5 A Designerly Approach to Organisational Change......................... . 68 References..................... 74 4 Organisational Complexity and Change by Design.................................. 5 Business Thinking Through Design......................... 5.1 5.2 5.3 77 Introduction ......................................... 77 Economic Systems that Shape Business Environments..................... 78 New Economic Systems Reshaping the Business Environment.... 81 vii
viii Contents 5.4 Types of Organisations................................................................ 5.5 Business Structures............................................................................. 5.6 Business Composition......................................................................... 5.7 Design Thinking: Tensions and Challenges....................................... References....................................................................................................... 84 89 91 94 97 6 Design Thinking for Sustainable Futures.................................................... 101 6.1 Introduction............................................................................................ 101 6.2 Mission Impossible?............................................................................. 102 6.3 Sustainable Futures............................................................................... 104 6.4 Corporate Social Responsibility.......................................................... 109 6.5 Social Enterprises—A Hybrid Business Model................................... Ill References......................................................................................................... 125 7 Design Thinkingďor Branding....................................................................... 127 7.1 Introduction............................................................................................. 127 7.2 Brand Audit, Consumer Ethnography, and Design Thinking..........131 7.3 Identifying Branding Problems and/or
Opportunities.......................... 134 7.4 Design Thinking and the Development of Branding Strategies....... 138 References......................................................................................................... 145 8 Design Thinking: Practice and Applications.............................................. 149 8.1 Introduction............................................................................................149 8.2 Design Processes, Methods and Tools.................................................. 150 8.3 Case Example 1 : Hitachi ABB Power Grids....................................... 151 8.4 Case Example 2: Maas Global.............................................................. 154 8.5 Understanding the Student Learning Experience Through a Design Methods Approach.................................................. 159 References......................................................................................................... 174 9 Design Directions and Future Trajectories.................................................. 177 9.1 Introduction...................................................................................^ ... 177 9.2 Design Influences and Contested Territories....................................... 179 9.3 Democratic Design................................................................................... 182 9.4 Data and Design....................................................................................... 185 9.5 Design Directions in an Era of Uncertainty........................................... 190
References......................................................................................................... 196 10 Summary......................................................................................... 199 10.1 The Design Nexus: Reflections and Reorganisation.......................... 199 10.2 Design Values............................................................................ 201 10.3 Design Commonwealth........................................................................ 201 10.4 Design Perspectives...................................... 202 10.5 Design Transformations........................................................................ 203 10.6 Design Futures....................................................................................... 204 10.7 Final Reflections.................................................................................. 205 Index.......................................................................................................................... 207
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| adam_txt |
Contents 1 Introduction. 1.1 1.2 1.3 1.4 2 Introduction. Background to Design Thinking for new Business Contexts. Structure of Content. Using the Book: A Reader’s Guide. Evolution of the Relationship Between Design and Business Activities 2.1 Introduction . 2.2 Design Thinking and Designfing]. 2.3 Design Thinking and Business Planning Activities. 2.4 Design Thinking and Business Strategy. 2.5 Design Thinking in SMES. References.:. 3 Crossing Boundaries: Design into Business and Management. 3.1 Introduction. 3.2 Design for Business: The Critical Imperative. 3.3 Teaching Design in Design Schools. 3.4 Teaching Business Management in Business Schools. 3.5 Academia and Industry: Design
Alliances. References. í 1 2 3 6 9 9 12 13 17 19 25 27 27 28 31 33 36 49 53 4.1 Introduction . 53 4.2 Managing Complexity and the Organisation. 54 4.3 Managing Uncertainty in Unpredictable Times. 61 4.4 Organisational Change Management. 63 4.5 A Designerly Approach to Organisational Change. . 68 References. 74 4 Organisational Complexity and Change by Design. 5 Business Thinking Through Design. 5.1 5.2 5.3 77 Introduction . 77 Economic Systems that Shape Business Environments. 78 New Economic Systems Reshaping the Business Environment. 81 vii
viii Contents 5.4 Types of Organisations. 5.5 Business Structures. 5.6 Business Composition. 5.7 Design Thinking: Tensions and Challenges. References. 84 89 91 94 97 6 Design Thinking for Sustainable Futures. 101 6.1 Introduction. 101 6.2 Mission Impossible?. 102 6.3 Sustainable Futures. 104 6.4 Corporate Social Responsibility. 109 6.5 Social Enterprises—A Hybrid Business Model. Ill References. 125 7 Design Thinkingďor Branding. 127 7.1 Introduction. 127 7.2 Brand Audit, Consumer Ethnography, and Design Thinking.131 7.3 Identifying Branding Problems and/or
Opportunities. 134 7.4 Design Thinking and the Development of Branding Strategies. 138 References. 145 8 Design Thinking: Practice and Applications. 149 8.1 Introduction.149 8.2 Design Processes, Methods and Tools. 150 8.3 Case Example 1 : Hitachi ABB Power Grids. 151 8.4 Case Example 2: Maas Global. 154 8.5 Understanding the Student Learning Experience Through a Design Methods Approach. 159 References. 174 9 Design Directions and Future Trajectories. 177 9.1 Introduction.^ . 177 9.2 Design Influences and Contested Territories. 179 9.3 Democratic Design. 182 9.4 Data and Design. 185 9.5 Design Directions in an Era of Uncertainty. 190
References. 196 10 Summary. 199 10.1 The Design Nexus: Reflections and Reorganisation. 199 10.2 Design Values. 201 10.3 Design Commonwealth. 201 10.4 Design Perspectives. 202 10.5 Design Transformations. 203 10.6 Design Futures. 204 10.7 Final Reflections. 205 Index. 207 |
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| isbn | 9783030942052 |
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| spelling | Huang, Yujia Verfasser (DE-588)1259912396 aut Design thinking for new business contexts a critical analysis through theory and practice Yujia Huang, David Hands Cham, Switzerland Palgrave Macmillan [2022] © 2022 xi, 210 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Personnel management Management Entrepreneurship New business enterprises Hands, David Verfasser (DE-588)1259913627 aut Erscheint auch als Online-Ausgabe 978-3-030-94206-9 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033592205&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Huang, Yujia Hands, David Design thinking for new business contexts a critical analysis through theory and practice Personnel management Management Entrepreneurship New business enterprises |
| title | Design thinking for new business contexts a critical analysis through theory and practice |
| title_auth | Design thinking for new business contexts a critical analysis through theory and practice |
| title_exact_search | Design thinking for new business contexts a critical analysis through theory and practice |
| title_exact_search_txtP | Design thinking for new business contexts a critical analysis through theory and practice |
| title_full | Design thinking for new business contexts a critical analysis through theory and practice Yujia Huang, David Hands |
| title_fullStr | Design thinking for new business contexts a critical analysis through theory and practice Yujia Huang, David Hands |
| title_full_unstemmed | Design thinking for new business contexts a critical analysis through theory and practice Yujia Huang, David Hands |
| title_short | Design thinking for new business contexts |
| title_sort | design thinking for new business contexts a critical analysis through theory and practice |
| title_sub | a critical analysis through theory and practice |
| topic | Personnel management Management Entrepreneurship New business enterprises |
| topic_facet | Personnel management Management Entrepreneurship New business enterprises |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033592205&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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