Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt a.M.
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2014
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 Volltext |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (202 Seiten) |
| ISBN: | 9783653047530 |
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| 245 | 1 | 0 | |a Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web |c Maria Cristina Gatti |
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| 505 | 8 | |a The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second - and this is crucial for hypertext analysis - language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach | |
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Datensatz im Suchindex
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| author | Gatti, Maria Cristina |
| author_facet | Gatti, Maria Cristina |
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| contents | The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second - and this is crucial for hypertext analysis - language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach |
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| discipline | Sprachwissenschaft Literaturwissenschaft |
| discipline_str_mv | Sprachwissenschaft Literaturwissenschaft |
| edition | 1st, New ed |
| format | Electronic eBook |
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| index_date | 2024-07-03T19:48:00Z |
| indexdate | 2024-07-10T09:32:00Z |
| institution | BVB |
| isbn | 9783653047530 |
| language | English |
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| publishDate | 2014 |
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| spelling | Gatti, Maria Cristina Verfasser aut Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web Maria Cristina Gatti 1st, New ed Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2014 ©2013 1 Online-Ressource (202 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second - and this is crucial for hypertext analysis - language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach Kognitive Linguistik (DE-588)4246269-1 gnd rswk-swf Lokale Deixis (DE-588)4304343-4 gnd rswk-swf Internetsprache (DE-588)7501235-2 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf Diskursanalyse (DE-588)4194747-2 gnd rswk-swf Englisch (DE-588)4014777-0 gnd rswk-swf Temporale Deixis (DE-588)4304344-6 gnd rswk-swf Englisch (DE-588)4014777-0 s Internetsprache (DE-588)7501235-2 s Temporale Deixis (DE-588)4304344-6 s Lokale Deixis (DE-588)4304343-4 s Corporate Identity (DE-588)4193565-2 s Diskursanalyse (DE-588)4194747-2 s Kognitive Linguistik (DE-588)4246269-1 s DE-604 Erscheint auch als Druck-Ausgabe 9783631628812 https://www.peterlang.com/view/product/16849?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Gatti, Maria Cristina Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second - and this is crucial for hypertext analysis - language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach Kognitive Linguistik (DE-588)4246269-1 gnd Lokale Deixis (DE-588)4304343-4 gnd Internetsprache (DE-588)7501235-2 gnd Corporate Identity (DE-588)4193565-2 gnd Diskursanalyse (DE-588)4194747-2 gnd Englisch (DE-588)4014777-0 gnd Temporale Deixis (DE-588)4304344-6 gnd |
| subject_GND | (DE-588)4246269-1 (DE-588)4304343-4 (DE-588)7501235-2 (DE-588)4193565-2 (DE-588)4194747-2 (DE-588)4014777-0 (DE-588)4304344-6 |
| title | Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web |
| title_auth | Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web |
| title_exact_search | Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web |
| title_exact_search_txtP | Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web |
| title_full | Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web Maria Cristina Gatti |
| title_fullStr | Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web Maria Cristina Gatti |
| title_full_unstemmed | Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web Maria Cristina Gatti |
| title_short | Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web |
| title_sort | spatiotemporality and cognitive semiotic perspectives on corporate discourse for the web |
| topic | Kognitive Linguistik (DE-588)4246269-1 gnd Lokale Deixis (DE-588)4304343-4 gnd Internetsprache (DE-588)7501235-2 gnd Corporate Identity (DE-588)4193565-2 gnd Diskursanalyse (DE-588)4194747-2 gnd Englisch (DE-588)4014777-0 gnd Temporale Deixis (DE-588)4304344-6 gnd |
| topic_facet | Kognitive Linguistik Lokale Deixis Internetsprache Corporate Identity Diskursanalyse Englisch Temporale Deixis |
| url | https://www.peterlang.com/view/product/16849?format=EPDF |
| work_keys_str_mv | AT gattimariacristina spatiotemporalityandcognitivesemioticperspectivesoncorporatediscoursefortheweb |