Innovation for Entrepreneurs:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, UK ; Northampton, MA, USA
Elgar
[2022]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xi, 241 Seiten 25 cm |
| ISBN: | 9781800375093 9781800375116 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048206599 | ||
| 003 | DE-604 | ||
| 005 | 20220701 | ||
| 007 | t | ||
| 008 | 220510s2022 |||| 00||| eng d | ||
| 020 | |a 9781800375093 |c cased |9 978-1-80037-509-3 | ||
| 020 | |a 9781800375116 |c paperback |9 978-1-80037-511-6 | ||
| 035 | |a (OCoLC)1316706638 | ||
| 035 | |a (DE-599)BVBBV048206599 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-739 | ||
| 084 | |a QP 210 |0 (DE-625)141841: |2 rvk | ||
| 084 | |a QP 230 |0 (DE-625)141847: |2 rvk | ||
| 100 | 1 | |a Meyer, Marc H. |e Verfasser |0 (DE-588)170201090 |4 aut | |
| 245 | 1 | 0 | |a Innovation for Entrepreneurs |c Marc H. Meyer (Robert Shillman Professor of Entrepreneurship and Matthews Distinguished University Professor, Northeastern University, USA), Chaewon Lee (Professor of Business and Administration and Provost for International Affairs, Seoul National University of Science and Technology, South Korea) |
| 264 | 1 | |a Cheltenham, UK ; Northampton, MA, USA |b Elgar |c [2022] | |
| 300 | |a xi, 241 Seiten |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Innovationsmanagement |0 (DE-588)4161817-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Industriedesign |0 (DE-588)4072788-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Entrepreneurship |0 (DE-588)7588126-3 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Technological innovations | |
| 653 | 0 | |a Entrepreneurship | |
| 653 | 0 | |a Entrepreneurship | |
| 653 | 0 | |a Innovations | |
| 653 | 0 | |a Entrepreneuriat | |
| 653 | 0 | |a entrepreneurs | |
| 653 | 0 | |a Entrepreneurship | |
| 653 | 0 | |a Technological innovations | |
| 689 | 0 | 0 | |a Entrepreneurship |0 (DE-588)7588126-3 |D s |
| 689 | 0 | 1 | |a Innovationsmanagement |0 (DE-588)4161817-8 |D s |
| 689 | 0 | 2 | |a Industriedesign |0 (DE-588)4072788-9 |D s |
| 689 | 0 | 3 | |a Dienstleistung |0 (DE-588)4012178-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Lee, Chaewon |e Verfasser |0 (DE-588)1131080823 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, eBook |z 978-1-80037-510-9 |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033587481&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033587481 | ||
Datensatz im Suchindex
| _version_ | 1804183975663501312 |
|---|---|
| adam_text | CONTENTS Acknowledgments Introduction to Innovation for Entrepreneurs: mindful, meaningful innovation 1 2 3 4 Types of innovation ix x 1 Introduction 1 The difference between innovation and invention What are the major types of innovation? 1 2 Finding the right problem to solve 12 Purpose 12 Introduction Kevin realizes a purpose for his Life s work Understanding and acting on your core values Building upon natural skills with learning through classes and internships Finding a problem to solve that aligns with your core values and personal skills From the problem to solve to a product idea, and then to a new business 12 13 14 16 19 21 Now, it is your turn Defining purpose, fulfillment, and happiness 24 26 Forming a team 29 Introduction Building an innovation team Creating discussion groups by problem spaces Finding shared, compatible core values, and passions Building the team: Mel s principle Now, recruit team members onto your team 29 29 31 32 34 36 Ideation - for and with the user 38 The purpose of the chapter 38 Let s get started: meet Kate Design thinking and rapid prototyping - to improve the experience of the target user Let s start to ideate, with methods Ideating: come up with the initial Innovation hypothesis 38 Customer Experience Mapping Next, Mind Mapping for looking at different solution pathways 48 52 40 44 45
о 5 6 7 INNOVATION FOR ENTREPRENEURS Prioritizing solution pathways and design alternatives 55 Let s develop a Customer Vatue Proposition 57 Drink Simple takes flight 59 Users, buyers, and use cases 64 The purpose of the chapter 64 Customer segmentation: users, buyers, use cases 65 The fundamental importance of understanding use cases 66 Factor in the buyer (when s/he is not the actual user) 67 Two simple templates for user/buyer/use case segmentation 69 Chocolate innovation and the case of My M M s 72 Generalizing from My M M s to your project 76 Gaining insight into user needs 81 The purpose of the chapter 81 User-centered design to improve the user s experience 82 Karthik s journey of personal and user discovery 82 The power of understanding use cases 84 Jump into the hearts and minds of your users 85 Doing the interviewing: field research 86 What is a reasonable number of interviews for concept development? 86 Interview target users in their places of use and purchase 88 Effective conversations with target users 89 Prepare a discussion guide 89 Laddering interviewees: the powerof why? 92 Finding deeper insights from the interviews: look for perceived and latent needs 93 Understand the full use case: look at the before, during, and after 97 Develop a persona of the target user and buyer 100 An epilogue (as of January 2021) to Karthik s journey of user discovery 104 Product and service design 110 The purpose of the chapter 110 Achieving elegance in the design of new products and services 111 It s the benefits of the technology that matters, not the technology itself
113 Step 1 : create a concept sketch or storyboard for a new product or service 114 Step 2: define the product or service architecture 120
CONTENTS 8 9 10 For software products or apps, specify the software stack as its architecture 122 Defining architecture for a service innovation 123 Deciding how to imptement subsystem functionality: the beauty of composite design 127 Design the styling or GUI, and the packaging 131 Competitive analysis, positioning, and branding 135 The purpose of the chapter 135 Pause and take a deep breath: are you ready to proceed forward? 13ó Let s meet.,, Josh and Manny! 136 The importance of competitive positioning 137 Step 1 : competitive analysis on features and price 140 Slate s competitive analysis matrix 142 Slep 2: define competitive positioning 145 Slate s competitive positioning 150 Step 3: create a brand strategy 150 Creating a brand architecture for your product or service 152 Slate s branding strategy 155 Slate becomes an operational growing business 156 A final thought: craft a brand story 158 Defining the prototype 161 The purpose of the chapter 161 Prototyping a new idea 161 Two specific MVP design templates 162 Prototype design specifications for a physical assembled product 165 Prototype design specifications for a new food or drink product 166 Prototype design specifications for a software system or app 171 Design specification for a new service 175 Defining the level of the prototype you should build tor this class 177 Understand the broader market opportunity and industry ecosystem 182 The purpose of the chapter 182 TAM, SAM, SOM: sizing your market niche 183 A B2B example 187 Building the story for TAM, SAM, and SOM 188 Industry ecosystem mapping 189
INNOVATION FOR ENTREPRENEURS Creating a product line and platform strategy 194 The purpose of the chapter 194 Giving customers choice with a product line, not a single product 194 197 Platforming: more definitions A food example Software applications A services example Providing variety and choice within a product line or services 12 13 198 201 204 205 Conducting a Reality Check 212 The purpose of the chapter 212 The first step: tuning the Customer Value Proposition The questions needed for the Reality Check Organizing the panels of respondents Let s explore the survey methods with an example 213 214 216 217 Analyzing your data and interpreting the results Validating your product or service design Validating the go-to-market strategy 219 219 220 Product line of service extensions Testing a brand name 221 223 Summarizing everything into several important templates 224 The final presentation: guidelines and next steps 229 Introduction 229 229 A structure for the presentation: a story wheel The verbal presentation Index 232 235
|
| adam_txt |
CONTENTS Acknowledgments Introduction to Innovation for Entrepreneurs: mindful, meaningful innovation 1 2 3 4 Types of innovation ix x 1 Introduction 1 The difference between innovation and invention What are the major types of innovation? 1 2 Finding the right problem to solve 12 Purpose 12 Introduction Kevin realizes a purpose for his Life's work Understanding and acting on your core values Building upon natural skills with learning through classes and internships Finding a problem to solve that aligns with your core values and personal skills From the problem to solve to a product idea, and then to a new business 12 13 14 16 19 21 Now, it is your turn Defining purpose, fulfillment, and happiness 24 26 Forming a team 29 Introduction Building an innovation team Creating discussion groups by problem spaces Finding shared, compatible core values, and passions Building the team: Mel's principle Now, recruit team members onto your team 29 29 31 32 34 36 Ideation - for and with the user 38 The purpose of the chapter 38 Let's get started: meet Kate Design thinking and rapid prototyping - to improve the experience of the target user Let's start to ideate, with methods Ideating: come up with the initial Innovation hypothesis 38 Customer Experience Mapping Next, Mind Mapping for looking at different solution pathways 48 52 40 44 45
о 5 6 7 INNOVATION FOR ENTREPRENEURS Prioritizing solution pathways and design alternatives 55 Let's develop a Customer Vatue Proposition 57 Drink Simple takes flight 59 Users, buyers, and use cases 64 The purpose of the chapter 64 Customer segmentation: users, buyers, use cases 65 The fundamental importance of understanding use cases 66 Factor in the buyer (when s/he is not the actual user) 67 Two simple templates for user/buyer/use case segmentation 69 Chocolate innovation and the case of My M M's 72 Generalizing from My M M's to your project 76 Gaining insight into user needs 81 The purpose of the chapter 81 User-centered design to improve the user's experience 82 Karthik's journey of personal and user discovery 82 The power of understanding use cases 84 Jump into the hearts and minds of your users 85 Doing the interviewing: "field research" 86 What is a reasonable number of interviews for concept development? 86 Interview target users in their places of use and purchase 88 Effective conversations with target users 89 Prepare a discussion guide 89 Laddering interviewees: the powerof "why?" 92 Finding deeper insights from the interviews: look for perceived and latent needs 93 Understand the full use case: look at the before, during, and after 97 Develop a persona of the target user and buyer 100 An epilogue (as of January 2021) to Karthik's journey of user discovery 104 Product and service design 110 The purpose of the chapter 110 Achieving elegance in the design of new products and services 111 It's the benefits of the technology that matters, not the technology itself
113 Step 1 : create a concept sketch or storyboard for a new product or service 114 Step 2: define the product or service architecture 120
CONTENTS 8 9 10 For software products or apps, specify the software stack as its architecture 122 Defining architecture for a service innovation 123 Deciding how to imptement subsystem functionality: the beauty of composite design 127 Design the styling or GUI, and the packaging 131 Competitive analysis, positioning, and branding 135 The purpose of the chapter 135 Pause and take a deep breath: are you ready to proceed forward? 13ó Let's meet.,, Josh and Manny! 136 The importance of competitive positioning 137 Step 1 : competitive analysis on features and price 140 Slate's competitive analysis matrix 142 Slep 2: define competitive positioning 145 Slate's competitive positioning 150 Step 3: create a brand strategy 150 Creating a brand architecture for your product or service 152 Slate's branding strategy 155 Slate becomes an operational growing business 156 A final thought: craft a brand story 158 Defining the prototype 161 The purpose of the chapter 161 Prototyping a new idea 161 Two specific MVP design templates 162 Prototype design specifications for a physical assembled product 165 Prototype design specifications for a new food or drink product 166 Prototype design specifications for a software system or app 171 Design specification for a new service 175 Defining the level of the prototype you should build tor this class 177 Understand the broader market opportunity and industry ecosystem 182 The purpose of the chapter 182 TAM, SAM, SOM: sizing your market niche 183 A B2B example 187 Building the story for TAM, SAM, and SOM 188 Industry ecosystem mapping 189
INNOVATION FOR ENTREPRENEURS Creating a product line and platform strategy 194 The purpose of the chapter 194 Giving customers choice with a product line, not a single product 194 197 Platforming: more definitions A food example Software applications A services example Providing variety and choice within a product line or services 12 13 198 201 204 205 Conducting a Reality Check 212 The purpose of the chapter 212 The first step: tuning the Customer Value Proposition The questions needed for the Reality Check Organizing the panels of respondents Let's explore the survey methods with an example 213 214 216 217 Analyzing your data and interpreting the results Validating your product or service design Validating the go-to-market strategy 219 219 220 Product line of service extensions Testing a brand name 221 223 Summarizing everything into several important templates 224 The final presentation: guidelines and next steps 229 Introduction 229 229 A structure for the presentation: a story wheel The verbal presentation Index 232 235 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Meyer, Marc H. Lee, Chaewon |
| author_GND | (DE-588)170201090 (DE-588)1131080823 |
| author_facet | Meyer, Marc H. Lee, Chaewon |
| author_role | aut aut |
| author_sort | Meyer, Marc H. |
| author_variant | m h m mh mhm c l cl |
| building | Verbundindex |
| bvnumber | BV048206599 |
| classification_rvk | QP 210 QP 230 |
| ctrlnum | (OCoLC)1316706638 (DE-599)BVBBV048206599 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02405nam a2200529 c 4500</leader><controlfield tag="001">BV048206599</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220701 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">220510s2022 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781800375093</subfield><subfield code="c">cased</subfield><subfield code="9">978-1-80037-509-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781800375116</subfield><subfield code="c">paperback</subfield><subfield code="9">978-1-80037-511-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1316706638</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048206599</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 210</subfield><subfield code="0">(DE-625)141841:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 230</subfield><subfield code="0">(DE-625)141847:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Meyer, Marc H.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170201090</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Innovation for Entrepreneurs</subfield><subfield code="c">Marc H. Meyer (Robert Shillman Professor of Entrepreneurship and Matthews Distinguished University Professor, Northeastern University, USA), Chaewon Lee (Professor of Business and Administration and Provost for International Affairs, Seoul National University of Science and Technology, South Korea)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cheltenham, UK ; Northampton, MA, USA</subfield><subfield code="b">Elgar</subfield><subfield code="c">[2022]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xi, 241 Seiten</subfield><subfield code="c">25 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Industriedesign</subfield><subfield code="0">(DE-588)4072788-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Entrepreneurship</subfield><subfield code="0">(DE-588)7588126-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Technological innovations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Entrepreneurship</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Entrepreneurship</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Innovations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Entrepreneuriat</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">entrepreneurs</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Entrepreneurship</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Technological innovations</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Entrepreneurship</subfield><subfield code="0">(DE-588)7588126-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Innovationsmanagement</subfield><subfield code="0">(DE-588)4161817-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Industriedesign</subfield><subfield code="0">(DE-588)4072788-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lee, Chaewon</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1131080823</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, eBook</subfield><subfield code="z">978-1-80037-510-9</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033587481&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033587481</subfield></datafield></record></collection> |
| id | DE-604.BV048206599 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:47:56Z |
| indexdate | 2024-07-10T09:31:59Z |
| institution | BVB |
| isbn | 9781800375093 9781800375116 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033587481 |
| oclc_num | 1316706638 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-739 |
| owner_facet | DE-355 DE-BY-UBR DE-739 |
| physical | xi, 241 Seiten 25 cm |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Elgar |
| record_format | marc |
| spelling | Meyer, Marc H. Verfasser (DE-588)170201090 aut Innovation for Entrepreneurs Marc H. Meyer (Robert Shillman Professor of Entrepreneurship and Matthews Distinguished University Professor, Northeastern University, USA), Chaewon Lee (Professor of Business and Administration and Provost for International Affairs, Seoul National University of Science and Technology, South Korea) Cheltenham, UK ; Northampton, MA, USA Elgar [2022] xi, 241 Seiten 25 cm txt rdacontent n rdamedia nc rdacarrier Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Industriedesign (DE-588)4072788-9 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Technological innovations Entrepreneurship Innovations Entrepreneuriat entrepreneurs Entrepreneurship (DE-588)7588126-3 s Innovationsmanagement (DE-588)4161817-8 s Industriedesign (DE-588)4072788-9 s Dienstleistung (DE-588)4012178-1 s DE-604 Lee, Chaewon Verfasser (DE-588)1131080823 aut Erscheint auch als Online-Ausgabe, eBook 978-1-80037-510-9 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033587481&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Meyer, Marc H. Lee, Chaewon Innovation for Entrepreneurs Innovationsmanagement (DE-588)4161817-8 gnd Industriedesign (DE-588)4072788-9 gnd Dienstleistung (DE-588)4012178-1 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| subject_GND | (DE-588)4161817-8 (DE-588)4072788-9 (DE-588)4012178-1 (DE-588)7588126-3 |
| title | Innovation for Entrepreneurs |
| title_auth | Innovation for Entrepreneurs |
| title_exact_search | Innovation for Entrepreneurs |
| title_exact_search_txtP | Innovation for Entrepreneurs |
| title_full | Innovation for Entrepreneurs Marc H. Meyer (Robert Shillman Professor of Entrepreneurship and Matthews Distinguished University Professor, Northeastern University, USA), Chaewon Lee (Professor of Business and Administration and Provost for International Affairs, Seoul National University of Science and Technology, South Korea) |
| title_fullStr | Innovation for Entrepreneurs Marc H. Meyer (Robert Shillman Professor of Entrepreneurship and Matthews Distinguished University Professor, Northeastern University, USA), Chaewon Lee (Professor of Business and Administration and Provost for International Affairs, Seoul National University of Science and Technology, South Korea) |
| title_full_unstemmed | Innovation for Entrepreneurs Marc H. Meyer (Robert Shillman Professor of Entrepreneurship and Matthews Distinguished University Professor, Northeastern University, USA), Chaewon Lee (Professor of Business and Administration and Provost for International Affairs, Seoul National University of Science and Technology, South Korea) |
| title_short | Innovation for Entrepreneurs |
| title_sort | innovation for entrepreneurs |
| topic | Innovationsmanagement (DE-588)4161817-8 gnd Industriedesign (DE-588)4072788-9 gnd Dienstleistung (DE-588)4012178-1 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| topic_facet | Innovationsmanagement Industriedesign Dienstleistung Entrepreneurship |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033587481&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT meyermarch innovationforentrepreneurs AT leechaewon innovationforentrepreneurs |