Strategic sport marketing - Karg, Adam; Shilbury, David 1958-; Westerbeek, Hans 1965-; Funk, Daniel C. 1964-; Naraine, Michael L. 1987- (Routledge, 2022)
Revised edition of: Strategic sport marketing / David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk and Adam Karg. 4th edition. London : Routledge, 2020
Includes bibliographical references and index