Introduction to mass communication: media literacy and culture
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York, NY
McGraw-Hill
[2023]
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Ausgabe: | Twelfth edition |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | xxii, 402,G-10, I-28 Seiten Illustrationen, Diagramme |
Internformat
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Datensatz im Suchindex
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adam_text | Preface xv PART 1 LAYING THE GROUNDWORK 2 1 Mass Communication, Culture, and Media Literacy 2 Convergence and the Reshaping of Mass Communication 2 30 PART 2 MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES 50 3 4 5 6 7 8 9 10 50 Books Newspapers 76 Magazines 100 Film 122 Radio, Recording, and Popular Music Television, Cable, and Mobile Video Video Games 206 The Internet and Social Media 152 180 228 PART 3 STRATEGIC COMMUNICATION INDUSTRIES 262 11 Public Relations 262 12 Advertising 286 PART 4 MASS-MEDIATED CULTURE IN THE INFORMATION AGE 316 13 Theories and Effects of Mass Communication 316 14 Media Freedom, Regulation, and Ethics 350 15 Global Media 378 Glossary Index 1-1 G-1
|
adam_txt |
Preface xv PART 1 LAYING THE GROUNDWORK 2 1 Mass Communication, Culture, and Media Literacy 2 Convergence and the Reshaping of Mass Communication 2 30 PART 2 MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES 50 3 4 5 6 7 8 9 10 50 Books Newspapers 76 Magazines 100 Film 122 Radio, Recording, and Popular Music Television, Cable, and Mobile Video Video Games 206 The Internet and Social Media 152 180 228 PART 3 STRATEGIC COMMUNICATION INDUSTRIES 262 11 Public Relations 262 12 Advertising 286 PART 4 MASS-MEDIATED CULTURE IN THE INFORMATION AGE 316 13 Theories and Effects of Mass Communication 316 14 Media Freedom, Regulation, and Ethics 350 15 Global Media 378 Glossary Index 1-1 G-1 |
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author | Baran, Stanley J. |
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discipline_str_mv | Allgemeines |
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spelling | Baran, Stanley J. Verfasser (DE-588)1063177588 aut Introduction to mass communication media literacy and culture Stanley J. Baran Twelfth edition New York, NY McGraw-Hill [2023] xxii, 402,G-10, I-28 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Mass media Mass Media and culture Media literacy Massenmedien Medienwissenschaft (DE-588)4169194-5 gnd rswk-swf Medienwissenschaft (DE-588)4169194-5 s DE-604 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033342674&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Baran, Stanley J. Introduction to mass communication media literacy and culture Mass media Mass Media and culture Media literacy Massenmedien Medienwissenschaft (DE-588)4169194-5 gnd |
subject_GND | (DE-588)4169194-5 |
title | Introduction to mass communication media literacy and culture |
title_auth | Introduction to mass communication media literacy and culture |
title_exact_search | Introduction to mass communication media literacy and culture |
title_exact_search_txtP | Introduction to mass communication media literacy and culture |
title_full | Introduction to mass communication media literacy and culture Stanley J. Baran |
title_fullStr | Introduction to mass communication media literacy and culture Stanley J. Baran |
title_full_unstemmed | Introduction to mass communication media literacy and culture Stanley J. Baran |
title_short | Introduction to mass communication |
title_sort | introduction to mass communication media literacy and culture |
title_sub | media literacy and culture |
topic | Mass media Mass Media and culture Media literacy Massenmedien Medienwissenschaft (DE-588)4169194-5 gnd |
topic_facet | Mass media Mass Media and culture Media literacy Massenmedien Medienwissenschaft |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033342674&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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