Information technology-enabled global customer service:

For more than ten years there has been an obvious trend of globalization of leading companies, as they have moved from multinational to global operations. Recently there has also been increased demand for combining locally-customized services to the economies of the scale of worldwide operations. On...

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Bibliographic Details
Other Authors: Reponen, Tapio (Contributor)
Format: Electronic eBook
Language:English
Published: Hershey, Pa IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) c2003
Subjects:
Online Access:DE-898
DE-706
DE-1050
DE-1049
DE-83
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Summary:For more than ten years there has been an obvious trend of globalization of leading companies, as they have moved from multinational to global operations. Recently there has also been increased demand for combining locally-customized services to the economies of the scale of worldwide operations. One of the management challenges is to cope with this new customer need. In this environment, competitiveness calls for integrating the potential of information technology to well functioning global logistics. This title combines theoretical consideration and practical experiences in implementing new customer service models
Item Description:Includes bibliographical references and index
Physical Description:1 Online-Ressource (electronic texts (ii, 288 p. ill.)) digital files
DOI:10.4018/978-1-59140-048-6

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