Troll proof branding in the age of doppelgangers:
Countering the doppelganger effect and boosting brand positivity in the age of consumerism
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles ; London ; New Delhi
SAGE
2022
|
| Subjects: | |
| Summary: | Countering the doppelganger effect and boosting brand positivity in the age of consumerism COVER -- CONTENTS -- LIST OF ABBREVIATIONS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- CHAPTER 1 THE MONSTER UNLEASHED -- CHAPTER 2 BRAND NEW WORLD -- CHAPTER 3 BRAND STRATEGIES GONE WRONG -- CHAPTER 4 CULTURE JAMMING -- CHAPTER 5 FAKE NEWS -- CHAPTER 6 THE PSYCHOLOGY OF INTERNET TROLLS -- CHAPTER 7 BRAND HACKTIVISM -- CHAPTER 8 MEASURING BRAND DOPPELGANGER IMAGERY -- CHAPTER 9 COUNTERSTRATEGIES -- BIBLIOGRAPHY -- ABOUT THE AUTHOR. |
| Physical Description: | xvii, 248 Seiten Illustrationen |
| ISBN: | 9789354793530 |
Staff View
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Record in the Search Index
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| id | DE-604.BV047943481 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:35:45Z |
| indexdate | 2024-07-10T09:25:52Z |
| institution | BVB |
| isbn | 9789354793530 |
| language | English |
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| oclc_num | 1337115162 |
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| physical | xvii, 248 Seiten Illustrationen |
| publishDate | 2022 |
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| spelling | Sood, Gaurav Verfasser (DE-588)1206350830 aut Troll proof branding in the age of doppelgangers Gaurav Sood Los Angeles ; London ; New Delhi SAGE 2022 xvii, 248 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Countering the doppelganger effect and boosting brand positivity in the age of consumerism COVER -- CONTENTS -- LIST OF ABBREVIATIONS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- CHAPTER 1 THE MONSTER UNLEASHED -- CHAPTER 2 BRAND NEW WORLD -- CHAPTER 3 BRAND STRATEGIES GONE WRONG -- CHAPTER 4 CULTURE JAMMING -- CHAPTER 5 FAKE NEWS -- CHAPTER 6 THE PSYCHOLOGY OF INTERNET TROLLS -- CHAPTER 7 BRAND HACKTIVISM -- CHAPTER 8 MEASURING BRAND DOPPELGANGER IMAGERY -- CHAPTER 9 COUNTERSTRATEGIES -- BIBLIOGRAPHY -- ABOUT THE AUTHOR. Markenname (DE-588)4114513-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenpiraterie (DE-588)4229411-3 gnd rswk-swf Markenname (DE-588)4114513-6 s Markenpiraterie (DE-588)4229411-3 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Erscheint auch als Online-Ausgabe 978-93-5479-355-4 |
| spellingShingle | Sood, Gaurav Troll proof branding in the age of doppelgangers Markenname (DE-588)4114513-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpiraterie (DE-588)4229411-3 gnd |
| subject_GND | (DE-588)4114513-6 (DE-588)4062644-1 (DE-588)4229411-3 |
| title | Troll proof branding in the age of doppelgangers |
| title_auth | Troll proof branding in the age of doppelgangers |
| title_exact_search | Troll proof branding in the age of doppelgangers |
| title_exact_search_txtP | Troll proof branding in the age of doppelgangers |
| title_full | Troll proof branding in the age of doppelgangers Gaurav Sood |
| title_fullStr | Troll proof branding in the age of doppelgangers Gaurav Sood |
| title_full_unstemmed | Troll proof branding in the age of doppelgangers Gaurav Sood |
| title_short | Troll proof branding in the age of doppelgangers |
| title_sort | troll proof branding in the age of doppelgangers |
| topic | Markenname (DE-588)4114513-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpiraterie (DE-588)4229411-3 gnd |
| topic_facet | Markenname Verbraucherverhalten Markenpiraterie |
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