Consuming Images: Film Art and the American Television Commercial
Establishes the television commercial as a short film and as an art formExamines the television commercial as a vital form of film art, from the (postwar) historical to the contemporary era of productionClosely examines the dialogue between Hollywood filmmaking and the television commercialCites int...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Edinburgh
Edinburgh University Press
[2022]
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| Schlagworte: | |
| Online-Zugang: | DE-1046 DE-1043 DE-858 DE-859 DE-860 DE-739 DE-473 Volltext |
| Zusammenfassung: | Establishes the television commercial as a short film and as an art formExamines the television commercial as a vital form of film art, from the (postwar) historical to the contemporary era of productionClosely examines the dialogue between Hollywood filmmaking and the television commercialCites international archival print and media sources, with some previously lost" or impossible to access material now available for critical analysesDraws upon the personal archives of filmmakers involved with the television commercial's origins, including the late Gerald "Jerry" SchnitzerIncorporates critical interpretive strategies associated with Salt, Meyers, Bordwell, Thompson, Staiger, and reflects the rigors of New Film Historical methodologiesWatch this excellent collection of the commercials included in Consuming ImagesThe American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art. |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mrz 2022) |
| Beschreibung: | 1 Online-Ressource (208 Seiten) 64 colour illustrations |
| ISBN: | 9781474460705 |
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| 520 | |a Establishes the television commercial as a short film and as an art formExamines the television commercial as a vital form of film art, from the (postwar) historical to the contemporary era of productionClosely examines the dialogue between Hollywood filmmaking and the television commercialCites international archival print and media sources, with some previously lost" or impossible to access material now available for critical analysesDraws upon the personal archives of filmmakers involved with the television commercial's origins, including the late Gerald "Jerry" SchnitzerIncorporates critical interpretive strategies associated with Salt, Meyers, Bordwell, Thompson, Staiger, and reflects the rigors of New Film Historical methodologiesWatch this excellent collection of the commercials included in Consuming ImagesThe American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art. | ||
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Datensatz im Suchindex
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| author | Rhodes, Gary D. |
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| dewey-full | 659.1430973 |
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| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1430973 |
| dewey-search | 659.1430973 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| isbn | 9781474460705 |
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| spelling | Rhodes, Gary D. Verfasser aut Consuming Images Film Art and the American Television Commercial Gary D. Rhodes, Robert Singer Edinburgh Edinburgh University Press [2022] © 2020 1 Online-Ressource (208 Seiten) 64 colour illustrations txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mrz 2022) Establishes the television commercial as a short film and as an art formExamines the television commercial as a vital form of film art, from the (postwar) historical to the contemporary era of productionClosely examines the dialogue between Hollywood filmmaking and the television commercialCites international archival print and media sources, with some previously lost" or impossible to access material now available for critical analysesDraws upon the personal archives of filmmakers involved with the television commercial's origins, including the late Gerald "Jerry" SchnitzerIncorporates critical interpretive strategies associated with Salt, Meyers, Bordwell, Thompson, Staiger, and reflects the rigors of New Film Historical methodologiesWatch this excellent collection of the commercials included in Consuming ImagesThe American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art. In English Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / History & Criticism bisacsh Television commercials United States Television Production and direction United States Singer, Robert Sonstige oth https://www.degruyter.com/isbn/9781474460705 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Rhodes, Gary D. Consuming Images Film Art and the American Television Commercial Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / History & Criticism bisacsh Television commercials United States Television Production and direction United States |
| title | Consuming Images Film Art and the American Television Commercial |
| title_auth | Consuming Images Film Art and the American Television Commercial |
| title_exact_search | Consuming Images Film Art and the American Television Commercial |
| title_exact_search_txtP | Consuming Images Film Art and the American Television Commercial |
| title_full | Consuming Images Film Art and the American Television Commercial Gary D. Rhodes, Robert Singer |
| title_fullStr | Consuming Images Film Art and the American Television Commercial Gary D. Rhodes, Robert Singer |
| title_full_unstemmed | Consuming Images Film Art and the American Television Commercial Gary D. Rhodes, Robert Singer |
| title_short | Consuming Images |
| title_sort | consuming images film art and the american television commercial |
| title_sub | Film Art and the American Television Commercial |
| topic | Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / History & Criticism bisacsh Television commercials United States Television Production and direction United States |
| topic_facet | Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / History & Criticism Television commercials United States Television Production and direction United States |
| url | https://www.degruyter.com/isbn/9781474460705 |
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