The Economics and Financing of Media Companies:
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard ha...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Fordham University Press
[2022]
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| Schlagworte: | |
| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mrz 2022) |
| Beschreibung: | 1 Online-Ressource (286 Seiten) |
| ISBN: | 9780823292899 |
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| isbn | 9780823292899 |
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| spelling | Picard, Robert G. Verfasser aut The Economics and Financing of Media Companies Robert G. Picard New York, NY Fordham University Press [2022] © 2011 1 Online-Ressource (286 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mrz 2022) In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today In English BUSINESS & ECONOMICS / General bisacsh https://www.degruyter.com/isbn/9780823292899 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Picard, Robert G. The Economics and Financing of Media Companies BUSINESS & ECONOMICS / General bisacsh |
| title | The Economics and Financing of Media Companies |
| title_auth | The Economics and Financing of Media Companies |
| title_exact_search | The Economics and Financing of Media Companies |
| title_exact_search_txtP | The Economics and Financing of Media Companies |
| title_full | The Economics and Financing of Media Companies Robert G. Picard |
| title_fullStr | The Economics and Financing of Media Companies Robert G. Picard |
| title_full_unstemmed | The Economics and Financing of Media Companies Robert G. Picard |
| title_short | The Economics and Financing of Media Companies |
| title_sort | the economics and financing of media companies |
| topic | BUSINESS & ECONOMICS / General bisacsh |
| topic_facet | BUSINESS & ECONOMICS / General |
| url | https://www.degruyter.com/isbn/9780823292899 |
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