Holdings: Research handbook on brand co-creation

Research handbook on brand co-creation: theory, practice and ethical implications

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Bibliographic Details
Other Authors:	Marković, Stefan (Editor), Jones, Richard (Editor), Wallpach, Sylvia von (Editor), Lindgreen, Adam (Editor)
Format:	Electronic eBook
Language:	English
Published:	Cheltenham, UK ; Northampton, MA Edward Elgar Publishing [2022]
Subjects:	Marketing / Social aspects Branding (Marketing) Marketing / Aspect social Stratégie de marque branding
Online Access:	DE-188 DE-863 DE-862 DE-91 DE-384 DE-703 DE-706 DE-945 DE-29 Volltext
Item Description:	Titel und Verantwortlichkeitsangabe der Landingpage entnommen, da kein Titelblatt vorhanden (Elgaronline)
Physical Description:	1 Online-Ressource (xxxiii, 401 Seiten)
ISBN:	9781839105425
DOI:	10.4337/9781839105425

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MARC


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illustrated	Not Illustrated
index_date	2024-07-03T19:33:22Z
indexdate	2025-02-20T07:03:49Z
institution	BVB
isbn	9781839105425
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-033301167
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owner	DE-384 DE-945 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-188 DE-355 DE-BY-UBR DE-29 DE-91 DE-BY-TUM DE-706 DE-703
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physical	1 Online-Ressource (xxxiii, 401 Seiten)
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publishDate	2022
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publisher	Edward Elgar Publishing
record_format	marc
spellingShingle	Research handbook on brand co-creation theory, practice and ethical implications
title	Research handbook on brand co-creation theory, practice and ethical implications
title_auth	Research handbook on brand co-creation theory, practice and ethical implications
title_exact_search	Research handbook on brand co-creation theory, practice and ethical implications
title_exact_search_txtP	Research handbook on brand co-creation theory, practice and ethical implications
title_full	Research handbook on brand co-creation theory, practice and ethical implications edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, and Adam Lindgreen
title_fullStr	Research handbook on brand co-creation theory, practice and ethical implications edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, and Adam Lindgreen
title_full_unstemmed	Research handbook on brand co-creation theory, practice and ethical implications edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, and Adam Lindgreen
title_short	Research handbook on brand co-creation
title_sort	research handbook on brand co creation theory practice and ethical implications
title_sub	theory, practice and ethical implications
url	https://doi.org/10.4337/9781839105425
work_keys_str_mv	AT markovicstefan researchhandbookonbrandcocreationtheorypracticeandethicalimplications AT jonesrichard researchhandbookonbrandcocreationtheorypracticeandethicalimplications AT wallpachsylviavon researchhandbookonbrandcocreationtheorypracticeandethicalimplications AT lindgreenadam researchhandbookonbrandcocreationtheorypracticeandethicalimplications

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