Intrapreneurship: managing ideas within your organization

CONTENTS: Foreword -- Preface -- Chapter 1: Introduction -- Chapter 2: Ideas, Roles, and Process -- Chapter 3: Idea Generation and Mobilization -- Chapter 4: Advocacy and Screening -- Chapter 5: Idea Experimentation -- Chapter 6: Idea Commercialization -- Chapter 7: Diffusion and Implementation of I...

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Bibliographic Details
Main Author: Desouza, Kevin C. 1979- (Author)
Format: Book
Language:English
Published: Toronto ; Buffalo ; London University of Toronto Press 2017
Edition:Reprinted in paperback
Subjects:
Summary:CONTENTS: Foreword -- Preface -- Chapter 1: Introduction -- Chapter 2: Ideas, Roles, and Process -- Chapter 3: Idea Generation and Mobilization -- Chapter 4: Advocacy and Screening -- Chapter 5: Idea Experimentation -- Chapter 6: Idea Commercialization -- Chapter 7: Diffusion and Implementation of Ideas -- Chapter 8: Intrapreneurship: From Concept to Sustained Competitive Advantage
Physical Description:xiii, 265 Seiten Illustrationen, Diagramme
ISBN:9781487522834
1487522835
9781442641433

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