Advertising diversity: ad agencies and the creation of Asian American consumers
The pitch -- Account planning -- Creative -- Account services -- Production and media -- Audience testing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Durham
Duke University Press
2015
|
| Schlagworte: | |
| Zusammenfassung: | The pitch -- Account planning -- Creative -- Account services -- Production and media -- Audience testing |
| Beschreibung: | Includes bibliographical references and index. - Description based on print version record |
| Beschreibung: | 1 Online-Ressource (xii, 314 pages) illustrations |
| ISBN: | 9780822375616 0822375613 |
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| 100 | 1 | |a Shankar, Shalini |d 1972- |e Verfasser |4 aut | |
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| 520 | |a The pitch -- Account planning -- Creative -- Account services -- Production and media -- Audience testing | ||
| 650 | 4 | |a Advertising / Social aspects / United States | |
| 650 | 4 | |a Asian American consumers / United States | |
| 650 | 4 | |a Asian Americans / Race identity / United States | |
| 650 | 4 | |a Stereotypes (Social psychology) in advertising / United States | |
| 650 | 4 | |a Advertising agencies / United States | |
| 650 | 4 | |a Minorities in advertising / United States | |
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| id | DE-604.BV047851984 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:15:00Z |
| indexdate | 2024-07-10T09:23:06Z |
| institution | BVB |
| isbn | 9780822375616 0822375613 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033234819 |
| oclc_num | 1302315480 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xii, 314 pages) illustrations |
| psigel | ZDB-198-DUP |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Duke University Press |
| record_format | marc |
| spelling | Shankar, Shalini 1972- Verfasser aut Advertising diversity ad agencies and the creation of Asian American consumers Shalini Shankar Durham Duke University Press 2015 1 Online-Ressource (xii, 314 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index. - Description based on print version record The pitch -- Account planning -- Creative -- Account services -- Production and media -- Audience testing Advertising / Social aspects / United States Asian American consumers / United States Asian Americans / Race identity / United States Stereotypes (Social psychology) in advertising / United States Advertising agencies / United States Minorities in advertising / United States Erscheint auch als Druck-Ausgabe 9780822358640 |
| spellingShingle | Shankar, Shalini 1972- Advertising diversity ad agencies and the creation of Asian American consumers Advertising / Social aspects / United States Asian American consumers / United States Asian Americans / Race identity / United States Stereotypes (Social psychology) in advertising / United States Advertising agencies / United States Minorities in advertising / United States |
| title | Advertising diversity ad agencies and the creation of Asian American consumers |
| title_auth | Advertising diversity ad agencies and the creation of Asian American consumers |
| title_exact_search | Advertising diversity ad agencies and the creation of Asian American consumers |
| title_exact_search_txtP | Advertising diversity ad agencies and the creation of Asian American consumers |
| title_full | Advertising diversity ad agencies and the creation of Asian American consumers Shalini Shankar |
| title_fullStr | Advertising diversity ad agencies and the creation of Asian American consumers Shalini Shankar |
| title_full_unstemmed | Advertising diversity ad agencies and the creation of Asian American consumers Shalini Shankar |
| title_short | Advertising diversity |
| title_sort | advertising diversity ad agencies and the creation of asian american consumers |
| title_sub | ad agencies and the creation of Asian American consumers |
| topic | Advertising / Social aspects / United States Asian American consumers / United States Asian Americans / Race identity / United States Stereotypes (Social psychology) in advertising / United States Advertising agencies / United States Minorities in advertising / United States |
| topic_facet | Advertising / Social aspects / United States Asian American consumers / United States Asian Americans / Race identity / United States Stereotypes (Social psychology) in advertising / United States Advertising agencies / United States Minorities in advertising / United States |
| work_keys_str_mv | AT shankarshalini advertisingdiversityadagenciesandthecreationofasianamericanconsumers |