Achieving business competitiveness in a digital environment: opportunities in E-commerce and online marketing
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham
Springer
[2022]
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| Series: | Contributions to management science
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xi, 239 Seiten Illustrationen |
| ISBN: | 9783030931308 |
| ISSN: | 2197-716X |
Staff View
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| 650 | 4 | |a e-Commerce and e-Business | |
| 650 | 4 | |a Business Strategy and Leadership | |
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Strategic planning | |
| 650 | 4 | |a Leadership | |
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Record in the Search Index
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| adam_text | Contents The Broad and Narrow Definition of E-Commerce..................................... Tereza Semerádová and Petr Weinlich 1 Evaluative Framework for Digital Competitiveness.................................... Tereza Semerádová, Petr Weinlich, and Pavla Švermova 27 Website-Centric Shopping Experience............................................................ Ladislava Mikova and Lenka Suková 57 Socially Responsible Online Marketing.......................................................... Pavla Švermova 87 Algorithms: The New Leaders of the Advertising Market.......................... Michal Dostál and Marián Lamr 121 The Credibility of Online Recommendations................................................ Marián Lamr and Míchal Dostál 151 The Relationship Between Product Placement and Shopping Intentions onlnstagram........................................................................................................ Lenka Suková and Ladislava Mikova 177 Product Endorsement by Opinion Leaders: The Case of YouTube Community........................................................................................................... Petr Weinlich and Tereza Semerádová 207 xi
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| adam_txt |
Contents The Broad and Narrow Definition of E-Commerce. Tereza Semerádová and Petr Weinlich 1 Evaluative Framework for Digital Competitiveness. Tereza Semerádová, Petr Weinlich, and Pavla Švermova 27 Website-Centric Shopping Experience. Ladislava Mikova and Lenka Suková 57 Socially Responsible Online Marketing. Pavla Švermova 87 Algorithms: The New Leaders of the Advertising Market. Michal Dostál and Marián Lamr 121 The Credibility of Online Recommendations. Marián Lamr and Míchal Dostál 151 The Relationship Between Product Placement and Shopping Intentions onlnstagram. Lenka Suková and Ladislava Mikova 177 Product Endorsement by Opinion Leaders: The Case of YouTube Community. Petr Weinlich and Tereza Semerádová 207 xi |
| any_adam_object | 1 |
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| author2 | Semerádová, Tereza 1989- Weinlich, Petr 1976- |
| author2_role | edt edt |
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| author_GND | (DE-588)125900614X (DE-588)1259006093 |
| author_facet | Semerádová, Tereza 1989- Weinlich, Petr 1976- |
| building | Verbundindex |
| bvnumber | BV047839955 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1310244824 (DE-599)BVBBV047839955 |
| dewey-full | 659.144 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations 658 - General management |
| dewey-raw | 659.144 658.872 |
| dewey-search | 659.144 658.872 |
| dewey-sort | 3659.144 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T19:11:35Z |
| indexdate | 2024-07-10T09:22:47Z |
| institution | BVB |
| isbn | 9783030931308 |
| issn | 2197-716X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033223048 |
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| physical | xi, 239 Seiten Illustrationen |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer |
| record_format | marc |
| series2 | Contributions to management science |
| spelling | Achieving business competitiveness in a digital environment opportunities in E-commerce and online marketing Tereza Semerádová, Petr Weinlich, editors Cham Springer [2022] xi, 239 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Contributions to management science 2197-716X Digital Marketing e-Commerce and e-Business Business Strategy and Leadership Telemarketing Internet marketing Electronic commerce Strategic planning Leadership Semerádová, Tereza 1989- (DE-588)125900614X edt Weinlich, Petr 1976- (DE-588)1259006093 edt Erscheint auch als Online-Ausgabe 978-3-030-93131-5 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033223048&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Achieving business competitiveness in a digital environment opportunities in E-commerce and online marketing Digital Marketing e-Commerce and e-Business Business Strategy and Leadership Telemarketing Internet marketing Electronic commerce Strategic planning Leadership |
| title | Achieving business competitiveness in a digital environment opportunities in E-commerce and online marketing |
| title_auth | Achieving business competitiveness in a digital environment opportunities in E-commerce and online marketing |
| title_exact_search | Achieving business competitiveness in a digital environment opportunities in E-commerce and online marketing |
| title_exact_search_txtP | Achieving business competitiveness in a digital environment opportunities in E-commerce and online marketing |
| title_full | Achieving business competitiveness in a digital environment opportunities in E-commerce and online marketing Tereza Semerádová, Petr Weinlich, editors |
| title_fullStr | Achieving business competitiveness in a digital environment opportunities in E-commerce and online marketing Tereza Semerádová, Petr Weinlich, editors |
| title_full_unstemmed | Achieving business competitiveness in a digital environment opportunities in E-commerce and online marketing Tereza Semerádová, Petr Weinlich, editors |
| title_short | Achieving business competitiveness in a digital environment |
| title_sort | achieving business competitiveness in a digital environment opportunities in e commerce and online marketing |
| title_sub | opportunities in E-commerce and online marketing |
| topic | Digital Marketing e-Commerce and e-Business Business Strategy and Leadership Telemarketing Internet marketing Electronic commerce Strategic planning Leadership |
| topic_facet | Digital Marketing e-Commerce and e-Business Business Strategy and Leadership Telemarketing Internet marketing Electronic commerce Strategic planning Leadership |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033223048&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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