Media studies: texts, production, context
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| Main Authors: | , , , , |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Routledge
2022
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| Edition: | Third edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | xix, 548 Seiten Illustrationen 27 cm |
| ISBN: | 9781138914407 9781138914391 |
Staff View
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| adam_text | Contents f ľ^l List of contributors xii Guided tour xiv Acknowledgements xvi V_______________ Introduction Getting started: ‘doing’ media studies What is media studies? First steps Defining media: what are the media of media studies? The context of media and media studies Validating the field: why study media? Evidence: the argument against media studies? Studying media: becoming a scholar and theorist Producers as theorists Using the tools of the trade How to use this book Organisation of the book What then will this book enable you to do? Getting started ֊ just do it! Suggested reading sources Further reading J 1 1 1 4 9 9 12 14 16 18 18 19 22 23 23 30 Part One Media texts and meanings 32 Chapter 1 How do media make meaning? 34 Thinking about media meanings Thinking about media as texts Making sense of textual meaning Why analyse media texts? Tools for analysing media texts Analytical tools: rhetoric Rhetoric, language and meaning Rhetorical conventions and media 34 37 38 39 40 41 42 45
vi Contents Identifying rhetorical media tools and techniques Analysis and the individual perspective Analytical tools: semiology Foundations of semiology Semiology in textual analysis: sign, signifier and signified Identifying semiologicei tools and techniques Organisation of signs in texts: media rhetoric and signification Uses and limits of semiology Summary: conducting textual analyses Further reading Chapter 2 Organising meaning in media texts: genre and narrative What are genre and narrative? Studying genre Problems of definition Genre: dynamism and exhaustion Genre in context: production and consumption Genre and limiting the horizon of expectations Interim summary Narrative, narratology and genre study Narrative as structure Stability - disruption - enigma - resolution Narration: point of view (POV), perspective and closure What about other media forms? Bringing genre and narrative together Summary: exploring genre and narrative Further reading Chapter 3 Media representations Asking questions about representations Conceptualising and defining representation Representation in particular: individuals and groups Typing: archetype and stereotype Stereotypes: nature and function Gender and representation Sexuality and representation Media professionals and the ‘politics’ of representation Method: content analysis Representations of individuality: stars, personalities, celebrities Defining stars Stars as texts and signs 46 60 63 64 66 68 74 77 80 82 84 84 87 87 89 93 96 99 100 100 103 108 110 115 115 117 118 118 121 123 126 127 132 133 139 144 149 149 150
Contents Construction of the image What stardom represents Summary: researching representation Further reading apter 4 Reality media What are reality media’? Conceptualising reality and realism Defining ‘reality media Historical realisms Semiology and the real Dominant practices and forms of reality media Truth, honesty and documenting the real Reality media, democracy and ordinary people The sound of the real Reality, truth, freedom, ethics and responsibility Summary: investigating reality media Further reading Appendix: analysing texts irt Two hapter 5 vii 151 154 155 157 158 158 161 163 164 170 171 173 180 183 185 188 190 191 Producing media 198 The business of media 200 Thinking about media businesses Investigating media businesses Political economy of media Media organisations in the free market Commodity relations A udience as commodity Audience as producer Mass and niche audiences Controlling uncertainty Cost structure and managing risk Size, concentration and media corporations Television and globalisation Global media, free markets and regulation Distribution Media structures Mapping divisions, departments and executive control Mapping worker s roles and functions Mapping production processes, gatekeeping points and transformations Gatekeeping and routine in production 200 204 207 209 213 216 216 217 218 220 222 225 225 227 230 230 231 235 236
viii Contents The culture of production: media professionals, creative workers Participatory culture The death of scarcity Summary: studying the business of media Further reading Chapter 6 Media regulation and policy Thinking about media regulation and policy Regulation and public policy Why do we have regulation? Defining policy and regulation Policy and regulation analysis Policy analysis: identifying policy Getting the big picture: surveying government media and cultural policy Identifying regulatory practice The changing landscape of regulation Regulation and policy at a global level Policy issues surrounding global media production Studying the impact of global media Global information: roots of global media businesses and forms Media without regulation? Evaluating and resisting globalisation Focusing on issues in policy and regulation Regulating popular music Summary: investigating media regulation and policy Further reading Chapter 7 Media audiences Producing audiences: what do media do to people? Thinking about audiences What is an audience? Media output and consumption Media audiences: artefact, commodity, text revisited Media organisations produce audiences Media scholars produce audiences Contextualising ‘media effects’ research Propaganda and manipulating audiences Twenty-first century propaganda and Web 2.0 Media effects and moral panics From effects to influence Audiences as producers: what do people do with media? Uses and gratifications Theorising audiences: encoding/decoding media meanings 237 240 242 245 248 250 250 254 254 255 261 261 264 267 271 271 271
273 275 281 282 284 294 300 302 304 307 307 308 310 310 314 318 320 321 324 326 328 329 331 334
Contents Subcultures and fandom Online audience activity: creating communities, meaning and identity What is a virtual community? Identity and deception New virtual spaces, new audiences Summary: investigating media audiences Further reading ix 342 350 351 354 356 357 358 Part Three Media and social contexts 360 Chapter 8 362 Media power Thinking about media power Conceptualising power Locating power Media and power Powerful media Media make people powerful Media as agents of power Ideology Unpacking ideology: the contribution of Marxism Antonio Gramsci and hegemony Louis Althusser and structuralism Discourse, power and media Michel Foucault and discourse Summary: investigating media power Further reading Chapter 9 Mass society and media Asking questions about mass society’ and media Contexts: mass society, mass media and social change Theories of mass society The culture and society tradition The American context The Frankfurt School Defining the culture industry Authentic culture Features of the culture industry Assessing the culture industry Who are ‘the masses’? Culture is ordinary Culture and multiculturalism Summary: conceptualising mass society Further reading 362 365 366 368 368 369 370 370 372 375 379 382 382 386 388 390 390 393 393 395 397 399 400 400 401 404 406 407 411 412 413
x Contents Chapter 10 Postmodernism and post-truth Asking questions about postmodernism and post-truth Conceptualising the modern Modernity and media After the modern: postmodernism Themes of postmodernism Postmodern media texts Critiquing postmodernism? Summary: exploring postmodernity and post-truth Further reading Chapter 11 Chapter 12 414 414 416 417 424 427 432 435 439 440 The consumer society and advertising 442 Conceptualising consumer society Historical context of consumerism and advertising Cultures of consumption Theorising the consumer society Branding, identity and consumption The organisation and practice of advertising in the digital age Data mining The (continuing) changing face of advertising and marketing Summary: investigating the consumer society and advertising Further reading 442 446 447 448 453 Media histories Exploring media and history Thinking about media history Defining the past, history and historiography Thinking about the past What is media history? Media as history Doing historiography Producing chronologies: a sense of time Sources and archives: distinguishing between primary and secondary sources Archives: collections of primary sources Oral histories Evaluating sources Writing media history Aesthetics: histories of rhetoric, form, text Political-economic histories of media Technological history 455 461 465 466 469 470 470 473 473 473 476 479 482 482 487 489 494 495 495 499 501 502
xi Contents Social and cultural histories of media Summary: investigating and producing media history Further reading Conclusion Doing your media studies What you will need to do What you will need to cover What to do next 503 505 506 508 509 511 513 Glossary 515 References 519 Index 535 V___________________________________________________ /
This thoroughly revised and updated third edition provides a comprehensive introduction to the various approaches to the field, explaining why media messages matter, how media businesses prosper and why media is integral to defining contemporary life. The text is divided into three parts - Media texts and meanings; Producing media; and Media and social contexts - exploring the ways in which various media forms make meaning; are produced and regulated; and how society, culture and history are defined by such forms. Encouraging students to actively engage in media research and analysis, each chapter seeks to guide readers through key questions and ideas in order to empower them to develop their own scholarship, expertise and investigations of the media worlds in which we live. Fully updated to reflect the contemporary media environment, the third edition includes new case studies covering topics such as Brexit, podcasts, Love Island, Captain Marvel, Black Lives Matter, Netflix, data politics, the Kardashians, President Trump, fake news , the post-Covid world and perspectives on global media forms. This is an essential introduction for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media and popular culture. Paul Long is Professor in Creative and Cultural Industries in the School of Media, Film and Journalism, Monash University, Australia. Beth Johnson is Associate Professor of Film and Media Studies at the University of Leeds, UK. Shana MacDonald is Associate Professor in Communication Arts
at the University of Waterloo, Canada and is the current President of the Film Studies Association of Canada. Schem Rogerson Bader completed a PhD in Communication and Culture at Ryerson University, Toronto after studying photography at the School of Visual Arts, New York. Tim Wall is the Associate Dean for Research in the Faculty of Arts, Design and Media, Birmingham City University, UK.
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Contents f ľ^l List of contributors xii Guided tour xiv Acknowledgements xvi V_ Introduction Getting started: ‘doing’ media studies What is media studies? First steps Defining media: what are the media of media studies? The context of media and media studies Validating the field: why study media? Evidence: the argument against media studies? Studying media: becoming a scholar and theorist Producers as theorists Using the tools of the trade How to use this book Organisation of the book What then will this book enable you to do? Getting started ֊ just do it! Suggested reading sources Further reading J 1 1 1 4 9 9 12 14 16 18 18 19 22 23 23 30 Part One Media texts and meanings 32 Chapter 1 How do media make meaning? 34 Thinking about media meanings Thinking about media as texts Making sense of textual meaning Why analyse media texts? Tools for analysing media texts Analytical tools: rhetoric Rhetoric, language and meaning Rhetorical conventions and media 34 37 38 39 40 41 42 45
vi Contents Identifying rhetorical media tools and techniques Analysis and the individual perspective Analytical tools: semiology Foundations of semiology Semiology in textual analysis: sign, signifier and signified Identifying semiologicei tools and techniques Organisation of signs in texts: media rhetoric and signification Uses and limits of semiology Summary: conducting textual analyses Further reading Chapter 2 Organising meaning in media texts: genre and narrative What are genre and narrative? Studying genre Problems of definition Genre: dynamism and exhaustion Genre in context: production and consumption Genre and limiting the horizon of expectations Interim summary Narrative, narratology and genre study Narrative as structure Stability - disruption - enigma - resolution Narration: point of view (POV), perspective and closure What about other media forms? Bringing genre and narrative together Summary: exploring genre and narrative Further reading Chapter 3 Media representations Asking questions about representations Conceptualising and defining representation Representation in particular: individuals and groups Typing: archetype and stereotype Stereotypes: nature and function Gender and representation Sexuality and representation Media professionals and the ‘politics’ of representation Method: content analysis Representations of individuality: stars, personalities, celebrities Defining stars Stars as texts and signs 46 60 63 64 66 68 74 77 80 82 84 84 87 87 89 93 96 99 100 100 103 108 110 115 115 117 118 118 121 123 126 127 132 133 139 144 149 149 150
Contents Construction of the image What stardom represents Summary: researching representation Further reading apter 4 Reality media What are 'reality media’? Conceptualising reality and realism Defining ‘reality media' Historical realisms Semiology and the real Dominant practices and forms of reality media Truth, honesty and documenting the real Reality media, democracy and ordinary people The sound of the real Reality, truth, freedom, ethics and responsibility Summary: investigating reality media Further reading Appendix: analysing texts irt Two hapter 5 vii 151 154 155 157 158 158 161 163 164 170 171 173 180 183 185 188 190 191 Producing media 198 The business of media 200 Thinking about media businesses Investigating media businesses Political economy of media Media organisations in the free market Commodity relations A udience as commodity Audience as producer Mass and niche audiences Controlling uncertainty Cost structure and managing risk Size, concentration and media corporations Television and globalisation Global media, free markets and regulation Distribution Media structures Mapping divisions, departments and executive control Mapping worker's roles and functions Mapping production processes, gatekeeping points and transformations Gatekeeping and routine in production 200 204 207 209 213 216 216 217 218 220 222 225 225 227 230 230 231 235 236
viii Contents The culture of production: media professionals, creative workers Participatory culture The death of scarcity Summary: studying the business of media Further reading Chapter 6 Media regulation and policy Thinking about media regulation and policy Regulation and public policy Why do we have regulation? Defining policy and regulation Policy and regulation analysis Policy analysis: identifying policy Getting the big picture: surveying government media and cultural policy Identifying regulatory practice The changing landscape of regulation Regulation and policy at a global level Policy issues surrounding global media production Studying the impact of global media Global information: roots of global media businesses and forms Media without regulation? Evaluating and resisting globalisation Focusing on issues in policy and regulation Regulating popular music Summary: investigating media regulation and policy Further reading Chapter 7 Media audiences Producing audiences: what do media do to people? Thinking about audiences What is an audience? Media output and consumption Media audiences: artefact, commodity, text revisited Media organisations produce audiences Media scholars produce audiences Contextualising ‘media effects’ research Propaganda and manipulating audiences Twenty-first century propaganda and Web 2.0 Media effects and moral panics From effects to influence Audiences as producers: what do people do with media? Uses and gratifications Theorising audiences: encoding/decoding media meanings 237 240 242 245 248 250 250 254 254 255 261 261 264 267 271 271 271
273 275 281 282 284 294 300 302 304 307 307 308 310 310 314 318 320 321 324 326 328 329 331 334
Contents Subcultures and fandom Online audience activity: creating communities, meaning and identity What is a virtual community? Identity and deception New virtual spaces, new audiences Summary: investigating media audiences Further reading ix 342 350 351 354 356 357 358 Part Three Media and social contexts 360 Chapter 8 362 Media power Thinking about media power Conceptualising power Locating power Media and power Powerful media Media make people powerful Media as agents of power Ideology Unpacking ideology: the contribution of Marxism Antonio Gramsci and hegemony Louis Althusser and structuralism Discourse, power and media Michel Foucault and discourse Summary: investigating media power Further reading Chapter 9 Mass society and media Asking questions about 'mass society’ and media Contexts: mass society, mass media and social change Theories of mass society The culture and society tradition The American context The Frankfurt School Defining the culture industry Authentic culture Features of the culture industry Assessing the culture industry Who are ‘the masses’? Culture is ordinary Culture and multiculturalism Summary: conceptualising mass society Further reading 362 365 366 368 368 369 370 370 372 375 379 382 382 386 388 390 390 393 393 395 397 399 400 400 401 404 406 407 411 412 413
x Contents Chapter 10 Postmodernism and post-truth Asking questions about postmodernism and post-truth Conceptualising the modern Modernity and media After the modern: postmodernism Themes of postmodernism Postmodern media texts Critiquing postmodernism? Summary: exploring postmodernity and post-truth Further reading Chapter 11 Chapter 12 414 414 416 417 424 427 432 435 439 440 The consumer society and advertising 442 Conceptualising consumer society Historical context of consumerism and advertising Cultures of consumption Theorising the consumer society Branding, identity and consumption The organisation and practice of advertising in the digital age Data mining The (continuing) changing face of advertising and marketing Summary: investigating the consumer society and advertising Further reading 442 446 447 448 453 Media histories Exploring media and history Thinking about media history Defining the past, history and historiography Thinking about the past What is media history? Media as history Doing historiography Producing chronologies: a sense of time Sources and archives: distinguishing between primary and secondary sources Archives: collections of primary sources Oral histories Evaluating sources Writing media history Aesthetics: histories of rhetoric, form, text Political-economic histories of media Technological history 455 461 465 466 469 470 470 473 473 473 476 479 482 482 487 489 494 495 495 499 501 502
xi Contents Social and cultural histories of media Summary: investigating and producing media history Further reading Conclusion Doing your media studies What you will need to do What you will need to cover What to do next 503 505 506 508 509 511 513 Glossary 515 References 519 Index 535 V_ /
This thoroughly revised and updated third edition provides a comprehensive introduction to the various approaches to the field, explaining why media messages matter, how media businesses prosper and why media is integral to defining contemporary life. The text is divided into three parts - Media texts and meanings; Producing media; and Media and social contexts - exploring the ways in which various media forms make meaning; are produced and regulated; and how society, culture and history are defined by such forms. Encouraging students to actively engage in media research and analysis, each chapter seeks to guide readers through key questions and ideas in order to empower them to develop their own scholarship, expertise and investigations of the media worlds in which we live. Fully updated to reflect the contemporary media environment, the third edition includes new case studies covering topics such as Brexit, podcasts, Love Island, Captain Marvel, Black Lives Matter, Netflix, data politics, the Kardashians, President Trump,'fake news', the post-Covid world and perspectives on global media forms. This is an essential introduction for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media and popular culture. Paul Long is Professor in Creative and Cultural Industries in the School of Media, Film and Journalism, Monash University, Australia. Beth Johnson is Associate Professor of Film and Media Studies at the University of Leeds, UK. Shana MacDonald is Associate Professor in Communication Arts
at the University of Waterloo, Canada and is the current President of the Film Studies Association of Canada. Schem Rogerson Bader completed a PhD in Communication and Culture at Ryerson University, Toronto after studying photography at the School of Visual Arts, New York. Tim Wall is the Associate Dean for Research in the Faculty of Arts, Design and Media, Birmingham City University, UK. |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV047837790 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:11:00Z |
| indexdate | 2024-07-10T09:22:43Z |
| institution | BVB |
| isbn | 9781138914407 9781138914391 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033220926 |
| oclc_num | 1269429880 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-11 |
| owner_facet | DE-355 DE-BY-UBR DE-11 |
| physical | xix, 548 Seiten Illustrationen 27 cm |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge |
| record_format | marc |
| spelling | Long, Paul 1967- Verfasser (DE-588)1031748695 aut Media studies texts, production, context Paul Long, Beth Johnson, Shana MacDonald, Schem Rogerson Bader and Tim Wall ; with Vian Bakir and Andrew McStay Third edition London ; New York Routledge 2022 xix, 548 Seiten Illustrationen 27 cm txt rdacontent n rdamedia nc rdacarrier Mass media Massenmedien Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Medienwissenschaft (DE-588)4169194-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Massenkommunikation (DE-588)4037875-5 s Medienwissenschaft (DE-588)4169194-5 s DE-604 Johnson, Beth 1980- Verfasser (DE-588)1046816551 aut MacDonald, Shana Verfasser (DE-588)1242436359 aut Bader, Schem Rogerson Verfasser (DE-588)124243688X aut Wall, Tim Verfasser (DE-588)1078257868 aut Bakir, Vian 1971- (DE-588)17391912X ctb McStay, Andrew 1975- (DE-588)139968989 ctb Erscheint auch als Online-Ausgabe 978-1-315-69083-4 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033220926&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033220926&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Long, Paul 1967- Johnson, Beth 1980- MacDonald, Shana Bader, Schem Rogerson Wall, Tim Media studies texts, production, context Mass media Massenmedien Massenkommunikation (DE-588)4037875-5 gnd Medienwissenschaft (DE-588)4169194-5 gnd |
| subject_GND | (DE-588)4037875-5 (DE-588)4169194-5 (DE-588)4143413-4 |
| title | Media studies texts, production, context |
| title_auth | Media studies texts, production, context |
| title_exact_search | Media studies texts, production, context |
| title_exact_search_txtP | Media studies texts, production, context |
| title_full | Media studies texts, production, context Paul Long, Beth Johnson, Shana MacDonald, Schem Rogerson Bader and Tim Wall ; with Vian Bakir and Andrew McStay |
| title_fullStr | Media studies texts, production, context Paul Long, Beth Johnson, Shana MacDonald, Schem Rogerson Bader and Tim Wall ; with Vian Bakir and Andrew McStay |
| title_full_unstemmed | Media studies texts, production, context Paul Long, Beth Johnson, Shana MacDonald, Schem Rogerson Bader and Tim Wall ; with Vian Bakir and Andrew McStay |
| title_short | Media studies |
| title_sort | media studies texts production context |
| title_sub | texts, production, context |
| topic | Mass media Massenmedien Massenkommunikation (DE-588)4037875-5 gnd Medienwissenschaft (DE-588)4169194-5 gnd |
| topic_facet | Mass media Massenmedien Massenkommunikation Medienwissenschaft Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033220926&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033220926&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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